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The Payer-Marketing Power Shift Is Here

The Payer-Marketing Power Shift Is Here

By Zoe Dunn, Prinicpal at Hale Advisors The changes coming because of the Affordable Care Act (ACA) are going to impact (or already have?!) pharma’s relationships with payers and consumers. So, what changes has your company made to accommodate this new business model? Have you shifted some of your marketing budget from DTC to payer? […]

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Partnering to Prosper: A Candid Discussion About Evolving the Agency/Client Relationship

Partnering to Prosper: A Candid Discussion About Evolving the Agency/Client Relationship

James Chase, MM&M Editor in Chief, recently conducted a candid discussion with pharma industry executives, from both the client and agency sides of the business. In addition to Zoe Dunn, Principal at Hale Advisors and Co-Chair of Digital Pharma West, participants included leaders from Pfizer, Zoegnix, ICC Lowe, IPG, and PharmFresh.TV participated. James began the […]