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The Increasingly Fragmented Marketplace

The Increasingly Fragmented Marketplace

Guest Blog by Scott Monty When social media began to truly take off in the mainstream some three to four years ago, it became clear that there were additional outposts where brands needed to spend their time and resources. Facebook, Twitter, YouTube and more became de rigueur in the marketer’s playbook. So, teams were assembled […]

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How the #icebucketchallenge Beat Healthcare Brands at Their Own Game

How the #icebucketchallenge Beat Healthcare Brands at Their Own Game

By guest blogger: Alex Panagiotopoulos, Hale Advisors The #icebucketchallenge has taken over social media. It matters for healthcare companies and charities who use social media, and not just because our own Beth Bengtson and Zoe Dunn completed it. By getting freezing water dumped on their heads, Beth and Zoe were part of a trend that saw […]

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Klick Health’s Top 10 Insights from Digital Pharma West

Klick Health’s Top 10 Insights from Digital Pharma West

The Klick Health team takes you through the top ten insights they found from attending, speaking, and sponsoring Digital Pharma West 2014. Included in this deck are: Top Ten Insights from Digital Pharma West 2014 from Klick Health Take a look to see what Klick Health took away from Digital Pharma West relating to: Digital therapies Mobile […]