Post Pic

16,284 views

0 Comment

Creating Mobile Experiences For Pharma: Apps v. Web

Creating Mobile Experiences For Pharma: Apps v. Web

As strategic planning season gets into full swing, and tactical planning looms around the corner, this year will be a big year for Pharma marketers to ask the question – “Why don’t we launch an app?” Who could blame them? With iPhone™ users downloading well over 2 billion apps to date, averaging about 65 apps […]

Post Pic

2,910 views

0 Comment

Blogging to Heal: A Patient’s Perspective

Blogging to Heal: A Patient’s Perspective

I have Crohn’s Disease. What that means to me on any given day changes, but overall it means that I will forever be a patient. I have more good days than bad, and I have experienced years of symptom-free remission, but Crohn’s is always looming, even when it’s just in the background. Receiving a diagnosis […]

TAGS: , ,
Post Pic

19,952 views

0 Comment

Can Google’s Improved Algorithm Lead to Better Patient Web Accessibility?

Can Google’s Improved Algorithm Lead to Better Patient Web Accessibility?

In anticipation of Bing’s launch in late May 2009, Google began to revamp its search algorithm to positively impact the following: Speed The speed of search results matters to search engine users. If results take too long to download, users will go elsewhere. Why should this matter? Search marketers spend money where they know quality […]

CATEGORY: Categories