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Digital Marketing and Its Big Role in Promoting Your Brand and Products

Digital Marketing and Its Big Role in Promoting Your Brand and Products

Traditionally, companies in the pharmaceutical industry have been slow to use the methods that other businesses had already caught on to help improve business. Things have changed today though; many companies in the pharmaceutical industry are adopting various digital marketing techniques in order to improve their business strategies. Pharmaceutical companies and pharmaceutical brands are improving their marketing efforts […]

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FDA’s Restrictive Twitter Guidance Undermines Customer Experience for Pharma

FDA’s Restrictive Twitter Guidance Undermines Customer Experience for Pharma

Guest Blog by Zoe Dunn, Principal at Hale Advisors There are a lot of good POVs on the FDA’s recent Draft Guidance around Social Media (a sampling here, here, here and here). So at Hale Advisors, we decided to focus on a couple of items that caught our attention: Correction of Misinformation As we wrote last fall […]

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The Increasingly Fragmented Marketplace

The Increasingly Fragmented Marketplace

Guest Blog by Scott Monty When social media began to truly take off in the mainstream some three to four years ago, it became clear that there were additional outposts where brands needed to spend their time and resources. Facebook, Twitter, YouTube and more became de rigueur in the marketer’s playbook. So, teams were assembled […]

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How the #icebucketchallenge Beat Healthcare Brands at Their Own Game

How the #icebucketchallenge Beat Healthcare Brands at Their Own Game

By guest blogger: Alex Panagiotopoulos, Hale Advisors The #icebucketchallenge has taken over social media. It matters for healthcare companies and charities who use social media, and not just because our own Beth Bengtson and Zoe Dunn completed it. By getting freezing water dumped on their heads, Beth and Zoe were part of a trend that saw […]

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Analysis of Pharma Engagement on Twitter – Pfizer, Sanofi and Novartis lead the race

Analysis of Pharma Engagement on Twitter – Pfizer, Sanofi and Novartis lead the race

While Pfizer leads in followers, Sanofi US leads the way # of tweets and Novartis leads in engagement on Twitter It is quite an obvious fact that Twitter has become a very important tool for pharmaceutical corporate communications. However, what struck us as a question is how successful has Twitter been in driving engagement with […]

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Comments Off on Healthy Twitter Lists

Healthy Twitter Lists

Healthy Twitter Lists

Going through some old posts on my (seemingly defunct) personal blog for street cred on the topic, I was reminded how much I really liked Twitter lists and niches, as I’ve been rekindling that old flame lately. What I’m enjoying about Twitter lists these days is how far they’ve come toward serving as an all […]

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Better Meetings Through the Use of Twitter

Better Meetings Through the Use of Twitter

To most of the attendees I appeared to simply be a hard working photographer covering the conference. They were partially correct. I have been a professional photographer for the past 30 years and in meetings I was experienced at hitting the balance between being in the right spot to get the photo without creating a […]

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How To Get One Million Users

How To Get One Million Users

The number one million, doesn’t mean what it used to… but it is still an important number in mobile health technology. Mainly because we haven’t heard it used much, in the context of adoption. The fitness and nutrition category has bested the coveted one million user mark, but I haven’t seen any other category touting […]

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Feature Fridays: Tweetchat 101

Feature Fridays: Tweetchat 101

We here at ExL would like to introduce to you an ongoing series that will be appearing regularly on the Digital Pharma Blog – Feature Fridays! Articles included in this series will offer the latest in Pharma news and digital trends from some of the most influential bloggers in Pharma today. This week’s article comes […]