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CRM with PII?

CRM with PII?

You can enhance your CRM possibilities with the right implementation of PII (personally identifiable information). Here is how to efficiently use the discipline of personally identifiable information to put a real face and personality to the data that your CRM package will organize. Creating Buyer Personas A buyer persona looks like a single person, but […]

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Is Customer-Centricity Part Of Your Company’s Thinking?

Is Customer-Centricity Part Of Your Company’s Thinking?

One of the main priorities of many businesses has been trying to create a customer-centric business. Having a customer centric business, in this world that is powered by consumers, can definitely help your business flourish. There has been plenty of data submitted that shows how a good customer experience can greatly improve how long a business […]

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Digital marketing: Privacy concerns in an age of personalized online experiences

Digital marketing: Privacy concerns in an age of personalized online experiences

With so many people seeking information online about their medical issues and potential treatments, pharmaceutical companies continue adapting their marketing strategies to a digital world.  Successful digital marketing depends in part on understanding consumer behavior online and giving people information in the form of ads, blog articles, social media posts and other media that’s uniquely targeted […]