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Digital Marketing: The Basics

Digital Marketing: The Basics

When you first start marketing your business in order to grow, you might wonder where you should start. While many businesses go the traditional route (such as television advertisements), digital marketing allows smaller companies the chance to reach new customers. They can grow without spending a lot of time and money on traditional marketing. You […]

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Are Online Social Networks the New Corporate Currency?

Are Online Social Networks the New Corporate Currency?

Online social networks play important roles in how businesses establish contacts, improve processes, and maintain competitiveness. Unfortunately, they also tend to expose not only our positive professional attributes and successes, but also our scars and blemishes. This level of transparency leaves an indelible footprint in our digital ecosystem. It also imparts a feeling of continuous […]

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Discover Why Video Is the Future of Digital Marketing

Discover Why Video Is the Future of Digital Marketing

It is without a doubt that digital marketing has changed a great deal over the last decade. Consumer trends are changing the way people are accessing and interacting on the Internet. Rather than sitting down at a desktop or laptop, users are spontaneously grabbing their smartphone or tablet any time they have a question or […]

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Are You Sparking Conversations on Social Media?

Are You Sparking Conversations on Social Media?

We are living in a world that is constantly operating across digital and social media platforms. That is why it is critical that pharma companies make sure they integrate effective digital marketing campaigns and solutions into their business plans. This includes social media, an important component of a successful digital strategy. Pharma companies have to […]

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5 Digital Marketing Trends In the Healthcare Industry

5 Digital Marketing Trends In the Healthcare Industry

Technology has changed the way the healthcare industry approaches marketing. Here are some digital marketing trends to look out for. Live Video Streaming Live video streaming is a great way for doctors to keep in touch with their patients. Weekly or monthly streaming sessions can give patients the ability to communicate directly with healthcare professionals […]

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Efficient Multichannel Marketing Using Content Repurposing

Efficient Multichannel Marketing Using Content Repurposing

If you’re a small pharma business, content development for multichannel marketing can be cost prohibitive to outsource, and too time intensive to do yourself. However, that’s only true if you’re developing content separately for each marketing channel. An alternative approach is repurposing content from one format such as text into other formats such as video […]

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Getting Social to Spread Disease Awareness

Getting Social to Spread Disease Awareness

Regardless of how one feels about social media accounts and the things people post, we cannot deny how influential social media has become. While there are many negative things that happen on social media, there are many great things that can happen because we have social media. Social media can bring people together; even people […]

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Have You Added Blogging to Your Pharma Digital Marketing?

Have You Added Blogging to Your Pharma Digital Marketing?

With the ubiquity of Internet-capable cell phones and desktop computers, it’s fair to say that nearly everyone does their healthcare research online. People frequently go online to learn more about health conditions that concern them and to even self diagnose troubling medical symptoms. Still others research available medications and their side effects. In short, these […]

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Best of Digital Pharma East: Chatbots, cat videos and snackable innovation in Philly

Best of Digital Pharma East: Chatbots, cat videos and snackable innovation in Philly

This blog entry was originally posted by DRG Digital. Chatbots, cat videos and snackable innovation in Philly I got to pop down to Philly for a couple days of the Digital Pharma East confab, a favorite annual event for the DRG Digital crew, earlier this month. This year, there was, of course, a lot of […]