Thanks to Mark Senak of Eye on FDA for sharing this  piece: Last week the bookstore Borders announced that it would be liquidating its remaining stores. On the PBS News Hour, Jeffrey Brown spoke with Slate’s Annie Lowry about the giant chain went from having huge box bookstores to the end of the line. Naturally, there are [...]

Marketers “like” social media more every day, but for pharma brands the verdict is still out. In the absence of FDA and DDMAC guidelines, many find they are conflicted: Pharma covets the relevance and user-initiated engagement promised by social, but fears relinquishing too much control. While the future for social pharma marketing remains uncertain, smart [...]

Many of you have probably heard the story about how to eat an elephant (one bite at a time!) and some of you may also be fans of one of my favorite movies “What About Bob?” with Bill Murray, where “Bob” learns the magical power of baby steps to do things he never dreamed possible. [...]

Last week I posted a few thoughts about how to get more out of medical meetings, inspired by the excellent work of some other bloggers I regularly read.  Today, I’m posting a few thoughts about how communications has changed and how that impacts our communications in healthcare.   No rocket science here, but something to keep [...]

Going through some old posts on my (seemingly defunct) personal blog for street cred on the topic, I was reminded how much I really liked Twitter lists and niches, as I’ve been rekindling that old flame lately. What I’m enjoying about Twitter lists these days is how far they’ve come toward serving as an all [...]

To most of the attendees I appeared to simply be a hard working photographer covering the conference. They were partially correct. I have been a professional photographer for the past 30 years and in meetings I was experienced at hitting the balance between being in the right spot to get the photo without creating a [...]

The term “mHealth” is pretty broad in nature. There are at least two distinct branches stemming from the core concept of mobile health: connected devices and digital applications. Of these two branches, here is a list of subcategories of digital health applications: Digital mHealth web The original mHealth application is a web site that allows [...]

The number one million, doesn’t mean what it used to… but it is still an important number in mobile health technology. Mainly because we haven’t heard it used much, in the context of adoption. The fitness and nutrition category has bested the coveted one million user mark, but I haven’t seen any other category touting [...]

With 2011 almost upon us, it’s striking how many of my client requests still have a flavour of the last decade about them. In particular, I still talk to organisations (many of them regulated to varying degrees) looking to take their first steps in exploring the benefits to be realised through an intelligent, incremental approach [...]