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Understanding Audience Emotion to Elicit Higher Levels of Interest and Engagement

Understanding Audience Emotion to Elicit Higher Levels of Interest and Engagement

Pharmaceutical marketers seek to understand patient journeys, and those journeys are often full of emotions. Emotions (like Fear, Apprehension, Optimism, and Acceptance) and resulting behaviors (such as adherence, engagement, and loyalty) have a direct relationship. Emotions can be tracked temporally and linked to patient and physician behavioral patterns. Combine this metric with other existing demographic profiles, […]