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True Healthcare Website Conversion Optimization Is a Big Data Problem

True Healthcare Website Conversion Optimization Is a Big Data Problem

Within the healthcare industry, website conversion rates can vary from 3% to 8%. Therefore, a website with an 8% conversion rate is doing well. However, in absolute terms, 8% is tiny compared to the 92% that didn’t convert. Why is that? Why are conversion rates so low? The quick answer is that people aren’t identical. […]

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How Do You Quantify Your Healthcare Marketing?

How Do You Quantify Your Healthcare Marketing?

If you’re reading this, your employer is likely reacting to the new marketplace post-ACA, with incredible shifts in the way it does business: reimbursements are shrinking, margins are getting tighter, and quality of care will be more important than quantity. For marketers, the battleground for consumer choice has also been shifting: many important healthcare decisions […]