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Performance-Based Marketing 2.0 – Pay for Outcomes, Not Output

Performance-Based Marketing 2.0 – Pay for Outcomes, Not Output

By Rob Rebak,†Chairman and CEO, QualityHealth A few years ago, I wrote an article called “Marketers, Pay for Performance, not Promises.” My premise was as follows: In a zero-waste world, where brand managers are held accountable for delivering results, marketers should only pay for marketing services based on the results they deliver. Much of DTC […]