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Healthcare Legislation is Rapidly Affecting Pharma Marketing

Healthcare Legislation is Rapidly Affecting Pharma Marketing

New Channels and Opportunities Available Federal funding for physician utilization requirements and emerging healthcare technology will continue to change the way pharmaceutical marketers reach physicians. The federal government continues to use their leverage to drive the adoption of technology in healthcare. The development of Health IT is in the best interests of all parties involved—physicians, […]

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Physician Use of Mobile Medical Textbooks: What it Means for Pharmaceutical Marketers

Physician Use of Mobile Medical Textbooks: What it Means for Pharmaceutical Marketers

Physicians and other health care providers (HCPs) are putting their bulky textbooks back on the shelf and opting for digital versions on their smartphones and PDAs. How pervasive is this trend? According to Manhattan Research, nearly 50% of physicians are now accessing electronic versions of medical textbooks on their mobile devices.1 The digital trend is […]

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The Explosion of ePrescribing and EHRs – What it Means to Pharma Marketers

The Explosion of ePrescribing and EHRs – What it Means to Pharma Marketers

As health care costs and the importance of quality continue to rise for hospitals, physicians, patients and payors, (including county, state, and the federal governments) the industry is increasingly turning to electronic prescribing (ePrescribing) and electronic health record (EHR) systems to decrease costs and increase quality.  With this in mind, the federal government, among others, […]

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4 Reasons Mobile Marketing Should Be a Part of Your Next Campaign

4 Reasons Mobile Marketing Should Be a Part of Your Next Campaign

As physicians use of mobile spikes, pharmaceutical marketers are calculating the implications for their brand and the industry. Today, reaching health care providers (HCPs) through their mobile devices is an essential tactic to communicate brand messages. Nothing is more telling about the need for mobile marketing than the rate at which HCPs are integrating the […]