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What It Means to Be Customer Centric

What It Means to Be Customer Centric

When a business is customer centric it’s doing business in a way that provides good customer service both before and after the sale. However, this objective is much more than the notion of putting the customer first. For this reason you can’t simply see it as a concept, but must view customer centricity as a […]

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How Uber and Lyft Address Patient Adherence and Transportation Problems Plaguing Clinical Trials

How Uber and Lyft Address Patient Adherence and Transportation Problems Plaguing Clinical Trials

Part of the challenge for developing innovative new medicines is getting enough patients to enroll in clinical trials. But it’s not enough to enroll patients in these studies. Patients need to keep returning to clinical trial sites in order for those drug studies to be conducted in a complete and timely fashion. One solution might […]

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The Best in B2C Pharmaceutical and Health Care Content Marketing

The Best in B2C Pharmaceutical and Health Care Content Marketing

Today’s consumer is accustomed to having access to the information they need at any moment and being connected to others no matter location. The impact that this hyper-connectivity has had on various industries and consumers is immeasurable and has been one of the most transformative innovations in recent years. One industry that has felt the […]

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True Healthcare Website Conversion Optimization Is a Big Data Problem

True Healthcare Website Conversion Optimization Is a Big Data Problem

Within the healthcare industry, website conversion rates can vary from 3% to 8%. Therefore, a website with an 8% conversion rate is doing well. However, in absolute terms, 8% is tiny compared to the 92% that didn’t convert. Why is that? Why are conversion rates so low? The quick answer is that people aren’t identical. […]

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A New Approach Will Allow Your Customers To Trust You

A New Approach Will Allow Your Customers To Trust You

The pharmaceutical industry is not a certain one; things are constantly changing. For this reason, it is important that pharmaceutical companies have a great understanding of their customers so they can give the customers all of the things they need. One of the most important things that customers want to receive from pharmaceutical companies is […]

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How can big data improve service efficiency for pharma?

How can big data improve service efficiency for pharma?

Business Standard recently published a fascinating article on how big data continues to bring about major changes to the healthcare industry. The article discusses a variety of potential benefits, including reduced healthcare costs and improved ability to focus on prevention. One of the key developments the article highlights is the improvement in service delivery. With […]

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Improving Your Global Marketing with Compelling Stories

Improving Your Global Marketing with Compelling Stories

An important part of marketing involves the narratives you share about your products and your company. People respond to moving, creative, and interesting stories. Stories are also a key way of developing rapport with people, a connection that you can’t achieve when you’re merely pushing products and services at them. Do pharmaceutical companies fail to […]

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Promoting Medical and Health Education Globally Through Digital Transformation

Promoting Medical and Health Education Globally Through Digital Transformation

One of the major benefits of the healthcare industry’s digital transformation is the ability to share information with people no matter where they are located. A recent article from Fast Company highlights this critical development in medical services. The article discusses how doctors in Third World countries can communicate with other doctors around the world […]

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Focusing On Patient Empowerment

Focusing On Patient Empowerment

It was not too long ago when health care was centered around the things that physicians were responsible for doing. However, things have now evolved as the digital age has made information more readily available which has changed how the patient interacts with the entire health care environment. Health care is now about reorganizing and […]