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Creating Better Relationships Through Multichannel Marketing

Creating Better Relationships Through Multichannel Marketing

The pharma market has gone through some major changes due to the importance of technology. There are various digital channels that are being used in the pharmaceutical industry, including the following: Feedback forums Email Social Media Blogs Patient Portals Websites All of these channels are playing an increasing role and are even replacing the more […]

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The Increasingly Fragmented Marketplace

The Increasingly Fragmented Marketplace

Guest Blog by Scott Monty When social media began to truly take off in the mainstream some three to four years ago, it became clear that there were additional outposts where brands needed to spend their time and resources. Facebook, Twitter, YouTube and more became de rigueur in the marketer’s playbook. So, teams were assembled […]