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FDAs Restrictive Twitter Guidance Undermines Customer Experience for Pharma

FDAs Restrictive Twitter Guidance Undermines Customer Experience for Pharma

Guest Blog by ZoeDunn, Principalat Hale Advisors There are a lot of good POVs on the FDAs recent Draft Guidance around Social Media (a sampling here, here, here and here). So at Hale Advisors, we decided to focus on a couple of items that caught our attention: Correction of Misinformation As we wrote last fall […]

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What Coca-Cola Can Teach Hospitals About Marketing Budgets

What Coca-Cola Can Teach Hospitals About Marketing Budgets

Guest Blog by Alex Panagiotopoulos, Account Executive at Hale Advisors Summers is officially coming to a close next week, and its time to start thinking about everyones favorite topic: budget planning for next year! Luckily for you, weve got some tips for you to make your 2015 budget a success. To echo the authors of […]

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The Increasingly Fragmented Marketplace

The Increasingly Fragmented Marketplace

Guest Blog by Scott Monty When social media began to truly take off in the mainstream some three to four years ago, it became clear that there were additional outposts where brands needed to spend their time and resources. Facebook, Twitter, YouTube and more became de rigueur in the marketer’s playbook. So, teams were assembled […]

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The Payer-Marketing Power Shift Is Here

The Payer-Marketing Power Shift Is Here

By Zoe Dunn, Prinicpal at Hale Advisors The changes coming because of the Affordable Care Act (ACA) are going to impact (or already have?!) pharma’s relationships with payers and consumers. So, what changes has your company made to accommodate this new business model? Have you shifted some of your marketing budget from DTC to payer? […]

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How Can A Successful HCP Relationship Be Built?

How Can A Successful HCP Relationship Be Built?

The pharmaceutical world has undergone significant changes in the past few years. There has been plenty of economic factors, among other things, that have reduced how much value pharmaceutical reps can add in their communication with anHCP. As a result in the reduction of value and the opportunity to build credibility, pharmaceutical companies are looking […]