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Analysis of Pharma Engagement on Twitter Pfizer, Sanofi and Novartis lead the race

Analysis of Pharma Engagement on Twitter Pfizer, Sanofi and Novartis lead the race

While Pfizer leads in followers, Sanofi US leads the way # of tweets and Novartis leads in engagement on Twitter It is quite an obvious fact that Twitter has become a very important tool for pharmaceutical corporate communications. However, what struck us as a question is how successful has Twitter been in driving engagement with […]