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How OpenNotes Paves the Way for New Channels of Patient Engagement

How OpenNotes Paves the Way for New Channels of Patient Engagement

For years, standard medical practice held that a doctor’s notes were for doctor’s eyes only. That practice was borne partly out of practicality. While it’s true that a patient’s health record belongs to the patient, it wasn’t practical or convenient for a patient to come down to the physician’s office, have staff pull the file, […]

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How Microsoft’s Big Data Research Could Lead to New Ways of Diagnosing Cancer

How Microsoft’s Big Data Research Could Lead to New Ways of Diagnosing Cancer

The quickest way to hone in on who is suffering from certain forms of cancer might be by analyzing data from internet searches. Scientists at Microsoft have shown that an analysis of search engine queries suggest that it’s possible to identify internet users suffering from pancreatic cancer. The research, which the Microsoft scientists published in […]

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A New Approach Will Allow Your Customers To Trust You

A New Approach Will Allow Your Customers To Trust You

The pharmaceutical industry is not a certain one; things are constantly changing. For this reason, it is important that pharmaceutical companies have a great understanding of their customers so they can give the customers all of the things they need. One of the most important things that customers want to receive from pharmaceutical companies is […]

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How can big data improve service efficiency for pharma?

How can big data improve service efficiency for pharma?

Business Standard recently published a fascinating article on how big data continues to bring about major changes to the healthcare industry. The article discusses a variety of potential benefits, including reduced healthcare costs and improved ability to focus on prevention. One of the key developments the article highlights is the improvement in service delivery. With […]

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Go Beyond The Pill And Make A Difference

Go Beyond The Pill And Make A Difference

In recent years, there has been something known as a digital health trend. Digital health is the integration of the digital world and the healthcare world. Digital health has been known to: Help lower the disorganization in the delivery of healthcare Make improvements in the access of healthcare Lower the costs of healthcare Improve the […]

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ePatient Communities: Create A Community Of Empowerment And Strength

ePatient Communities: Create A Community Of Empowerment And Strength

There has been a rise in the demand for hospital services because a large number of people are requiring the services of hospitals and emergency rooms. As a result, there are more crowded waiting areas, people have to wait longer to receive treatment, and physicians are even treating patients in hallways. There are a number of […]

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Mapping the Patient Journey via Advanced Social Intelligence

Mapping the Patient Journey via Advanced Social Intelligence

By Guest Blogger Robert Gardner – Senior Director, Life Sciences at ListenLogic Today’s digital social age presents an incredible opportunity for the pharmaceutical and healthcare industries. For years, the struggle to understand evolving patient needs in order to strategically align and address them has been at the forefront of the value proposition for healthcare. However, […]

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Understanding Audience Emotion to Elicit Higher Levels of Interest and Engagement

Understanding Audience Emotion to Elicit Higher Levels of Interest and Engagement

Pharmaceutical marketers seek to understand patient journeys, and those journeys are often full of emotions. Emotions (like Fear, Apprehension, Optimism, and Acceptance) and resulting behaviors (such as adherence, engagement, and loyalty) have a direct relationship. Emotions can be tracked temporally and linked to patient and physician behavioral patterns. Combine this metric with other existing demographic profiles, […]