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Secrets to Building a Customer-Centric Experience in Pharma

Secrets to Building a Customer-Centric Experience in Pharma

The pharma industry has been traditionally brand centric. However, to be successful in the modern marketplace, it is essential to discover what the customer needs and provide added value to fulfill that proposition. It starts with finding the best avenue to reach your consumers then engage and inform. By doing so, pharma can create a […]

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How OpenNotes Paves the Way for New Channels of Patient Engagement

How OpenNotes Paves the Way for New Channels of Patient Engagement

For years, standard medical practice held that a doctor’s notes were for doctor’s eyes only. That practice was borne partly out of practicality. While it’s true that a patient’s health record belongs to the patient, it wasn’t practical or convenient for a patient to come down to the physician’s office, have staff pull the file, […]

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How can big data improve service efficiency for pharma?

How can big data improve service efficiency for pharma?

Business Standard recently published a fascinating article on how big data continues to bring about major changes to the healthcare industry. The article discusses a variety of potential benefits, including reduced healthcare costs and improved ability to focus on prevention. One of the key developments the article highlights is the improvement in service delivery. With […]

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Creating a Holistic Experience Online – Pharma’s Next Step

Creating a Holistic Experience Online – Pharma’s Next Step

Staying ahead of the competition as a pharma company means going beyond offering certain medications or drugs. It means improving the overall experience that patients have when they turn to you for products and services. A recent article from Forbes on the digital transformation of pharma companies discusses the possibilities of pharma companies using the […]