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New York Hospital’s Patient Platform Leads Digital Transformation of Health Care

New York Hospital’s Patient Platform Leads Digital Transformation of Health Care

New York-Presbyterian is one of the largest hospitals in the country, in both size and scope. Besides providing a wide range of healthcare services, the institution is a teaching hospital and a research center. The health system says it employs 29,000 and serves more than 2 million patients each year. Now the hospital is taking […]

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Building and Optimizing a Patient-Centric Brand Strategy

Building and Optimizing a Patient-Centric Brand Strategy

The one-size-fits-all “wonder drug” and the physician-voice-driven model, as we know it, is rapidly undergoing a paradigm shift towards advanced biologics and outcomes medicine based on patient-centered participation. Rapid advances of technology and exponential growth in Internet use drive much of this shift. The Inspire Inaugural Annual Survey of 13,000+ patients found that 55% of […]

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How Patient Insights Can Shape Medical Practice and Communication

How Patient Insights Can Shape Medical Practice and Communication

“Based on recommendations my doctor makes, I research and then discuss concerns and options. Together we develop a treatment plan.” Those are the words of a 63-year-old woman who after ten months of treatment for her Stage IV Non-Small Cell Lung Cancer successfully obtained disease remission. In an Inspire survey, she describes a scenario of […]

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Secrets to Building a Customer-Centric Experience in Pharma

Secrets to Building a Customer-Centric Experience in Pharma

The pharma industry has been traditionally brand centric. However, to be successful in the modern marketplace, it is essential to discover what the customer needs and provide added value to fulfill that proposition. It starts with finding the best avenue to reach your consumers then engage and inform. By doing so, pharma can create a […]

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How Digital Transformation Increases Public Health by Empowering Patients

How Digital Transformation Increases Public Health by Empowering Patients

Doctors have always struggled with getting patients to implement their advice, since patients often lack the follow-through that is required for a complete cure. An article in HealthDay points out only one-third of people who are prescribed medicine actually follow the instructions on the bottle: the rate of patient adherence is dangerously low. As the […]

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How OpenNotes Paves the Way for New Channels of Patient Engagement

How OpenNotes Paves the Way for New Channels of Patient Engagement

For years, standard medical practice held that a doctor’s notes were for doctor’s eyes only. That practice was borne partly out of practicality. While it’s true that a patient’s health record belongs to the patient, it wasn’t practical or convenient for a patient to come down to the physician’s office, have staff pull the file, […]

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Join Your Patients Online to Enhance Your Digital Strategy

Join Your Patients Online to Enhance Your Digital Strategy

We have all heard about the how important digital marketing is, especially now as we are living in the age of the internet. However, there are many healthcare professionals who are hesitant to embrace digital marketing and other digital strategies. Many healthcare professionals hold back on implementing digital strategies because they do not want to […]

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A New Approach Will Allow Your Customers To Trust You

A New Approach Will Allow Your Customers To Trust You

The pharmaceutical industry is not a certain one; things are constantly changing. For this reason, it is important that pharmaceutical companies have a great understanding of their customers so they can give the customers all of the things they need. One of the most important things that customers want to receive from pharmaceutical companies is […]

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Using The Internet To Raise Disease Awareness

Using The Internet To Raise Disease Awareness

For many people who use the internet, social media has become a huge part of their lives. A large number of internet users prefer to log into their Facebook, Twitter, Instagram, etc. networks before actually turning on a television to watch the news. As a matter of fact, many people get their news and updates […]