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Targeting the Person and Not the Pill

Targeting the Person and Not the Pill

With so many changes affecting healthcare, pharmaceutical companies are taking action to adjust their strategies to increase and improve patient outcomes, while diversifying their revenue. Rather than merely treating a disease, pinpointing and preventing the disease is becoming the standard practice. Driven by the idea that a decrease in serious health conditions is directly correlated […]

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Three Tips for Patient Engagement

Three Tips for Patient Engagement

Patient engagement is a concern for those in the medical industry. According to industry surveys, 69% of patients report some type of engagement tools being used at their physician’s office. This may seem like a good number but the Insights Report suggests that number should be 100% since we’re dealing with people’s health. So, what […]

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Digital Transformation: The Key to Patient Empowerment

Digital Transformation: The Key to Patient Empowerment

There is no denying that our world is becoming more and more connected through the use of online digital media. It’s absolutely everywhere! And it’s changing the way we communicate. The interactive nature of this technology is also changing the way we do business, and the world of healthcare is no different. In recent years, […]

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Are You Sparking Conversations on Social Media?

Are You Sparking Conversations on Social Media?

We are living in a world that is constantly operating across digital and social media platforms. That is why it is critical that pharma companies make sure they integrate effective digital marketing campaigns and solutions into their business plans. This includes social media, an important component of a successful digital strategy. Pharma companies have to […]

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Creating Your Beyond the Pill Strategy

Creating Your Beyond the Pill Strategy

To truly embrace the variety of digital technologies available, companies will need to change their way of thinking if they want to create beyond the pill strategies and solutions that will result in a high-quality value. There has been a significant amount of chatter about beyond the pill solutions and strategies for several years. With […]

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Creating Positive Experiences For Your Patients

Creating Positive Experiences For Your Patients

When patients have positive experiences when dealing with health issues, it has a positive impact in improving the health and medical outcomes of those patients. When patients have a positive experience before, during, and after their medical visit, they will be more motivated to stay on top of their treatment and medication plans because they […]

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Pharma in the Digital Age

Pharma in the Digital Age

We are living in a digital age, and this results in more patients being less depending on their health care providers for advice and information. More patients are now able to take more control of their lives and their health. Patients feel empowered because there is so much information available for them to use online, […]

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What Is Your Beyond The Pill Strategy?

What Is Your Beyond The Pill Strategy?

The pharmaceutical industry finds itself facing numerous challenges each year. These challenges usually result in new research and evaluations of the strategies that are taken within a company. One of the most talked about discussions is the beyond the pill concept. What is the beyond the pill concept? Offering all services that will address any […]

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Encourage Your Patients to Be Active Participants

Encourage Your Patients to Be Active Participants

Patient engagement has all the intentions to improve the ability of every patient to create meaningful and solid relationships with their healthcare providers. When patients can have meaningful relationships with their healthcare providers, this will create the way for them to participate actively when it comes to their healthcare and their services. When patients are […]