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Patients need clear and reassuring communications

Patients need clear and reassuring communications

Recently, the BBC posted an article on the negative response many people have towards medicine information leaflets or pamphlets. In many cases, people feel like they’re experiencing a deluge of frightening information, particularly the long lists of side effects and only vague estimates of the likelihood of each effect. In contrast, these pamphlets often don’t […]

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Using Technology To Encourage And Empower Your Patients

Using Technology To Encourage And Empower Your Patients

Mobile health and digital health have a variety of benefits in the healthcare world. Healthcare is moving toward a better strategy that is more geared toward the patients. As the healthcare world continues to go down this road, digital health will continue to be an essential component in healthcare’s transformation. However, the combination of healthcare […]

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Going Beyond The Pill: The Importance Of Data

Going Beyond The Pill: The Importance Of Data

There have been major changes in healthcare policy, big advancements in technology, and a large proportion of the population is getting older. As a result, there is a need for better developments in resources, mobile applications, and assistance so there will not be a large gap between data and healthcare. The data that has been […]

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Dive Into the World of Digital Transformation

Dive Into the World of Digital Transformation

Digitalization is significantly changing the way businesses in every industry are performing. Digitalization is also impacting the way businesses obtain value and gain advantages over their competition. In the pharmaceutical industry, patients want to be able to have access to information that will give them the opportunity to successfully manage their health. The majority of […]

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Activating Patient Engagement with a Customer-Centric Strategy

Activating Patient Engagement with a Customer-Centric Strategy

Do you remember the time when healthcare organizations were completely responsible for making all the decisions about how their patients are cared for and treated? We are no longer living in those days. Today, there have been many advances in health care and an increased emphasis on involving customers and satisfying their needs. As a […]

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Why pharma companies should work with trends that go beyond the pill

Why pharma companies should work with trends that go beyond the pill

Various technological developments are changing the way people experience healthcare — the choices they have, the way care gets delivered to them, and the extent to which they can personalize their treatments. Pharma companies need to look beyond the pill when considering what people demand of healthcare. The Financial Times recently published an interesting article […]

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Disease Awareness and the Power of Social Media

Disease Awareness and the Power of Social Media

We are living in a world where social media constantly surrounds us. Social media can ultimately infuse our entire perception of what is real. Some people question why a status on Facebook is important. They question why it is so important for someone to upload photographs on Instagram or Snapchat. Why should anyone care about […]

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Improve Patient Engagement By Introducing A Text Messaging Platform

Improve Patient Engagement By Introducing A Text Messaging Platform

Teenagers, children, and adults are all becoming savvier when it comes to technology. Since the younger generation and the older generation are all using technology, there is not doubt that technology and healthcare make great partners. There was a time when the only communication method many people used was a telephone. When you wanted to […]

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How can technologies such as wearables and smart pills contribute to customer centricity?

How can technologies such as wearables and smart pills contribute to customer centricity?

Medical practitioners and pharma companies are both interested in the effectiveness of medications and the likelihood that patients will adhere to treatments. As for patients, they might not always understand why it’s important to continue with a treatment regimen; furthermore, they might feel as if the medical establishment is indifferent to their concerns and personal […]