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How can technologies such as wearables and smart pills contribute to customer centricity?

How can technologies such as wearables and smart pills contribute to customer centricity?

Medical practitioners and pharma companies are both interested in the effectiveness of medications and the likelihood that patients will adhere to treatments. As for patients, they might not always understand why it’s important to continue with a treatment regimen; furthermore, they might feel as if the medical establishment is indifferent to their concerns and personal […]

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ePatient Communities: Allowing Patients To Empower Themselves And Inspire Others

ePatient Communities: Allowing Patients To Empower Themselves And Inspire Others

There has been a significant increase in the number of people seeking medical attention and there are different ways your organization can make sure they do their part in delivering high-quality patient satisfaction. One of the best things you can do is to introduce ePatient communities. Your patients need a community they can turn to […]

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Help Your Patients Help Themselves

Help Your Patients Help Themselves

When we think about the healthcare industry, we typically think about doctors providing care to patients. However, lately, the stakeholders in the healthcare industry have found out how important it is for patients to be informed about how they can take care of themselves. Patients who are more educated about their health, treatment, and care […]

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Bringing Customer-Centricity to Underserved Populations

Bringing Customer-Centricity to Underserved Populations

One of the great challenges the healthcare industry faces is how to consistently bring quality care to underserved communities and to segments of the population that often receive substandard medical care. A recent example is new research showing that cervical cancer rates are higher than expected in the US, and particularly among African-American women. There […]

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How a Patient Engagement Strategy Can Affect Your Business

How a Patient Engagement Strategy Can Affect Your Business

A solid patient engagement strategy will give you great results for the long term, One of the obvious benefits of having a patient engagement strategy is financial but it can also improve patient outcomes. When patients are engaged in their health and they actually care about what happens to them, they will be more likely […]

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Pfizer Plays Up Mobile App Strategy to Boost Patient Engagement and Medication Adherence

Pfizer Plays Up Mobile App Strategy to Boost Patient Engagement and Medication Adherence

Pfizer is one of the world’s largest pharmaceutical company measured by revenue. But the pharma giant aims to make inroads in another realm of health care: digital health. The company currently has more than a dozen apps in the iOS app store. Pfizer believes that the company’s responsibility is more than discovering and developing new […]

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Keep Your Patients Engaged And Help Improve Their Lives

Keep Your Patients Engaged And Help Improve Their Lives

A new year is almost upon us and with brings new opportunities to help your patients become more involved when it comes to their health. Why is it so important to keep your patients involved and engaged in their healthcare? When your patients are engaged, they will be more likely to take the initiative to […]

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Can You Improve Customer Centricity with Conversational Systems?

Can You Improve Customer Centricity with Conversational Systems?

As 2016 comes to a close, it’s time to evaluate some of the likely IT trends for the coming year, including how they’ll affect healthcare. Marketing research firms such as Gartner have offered predictions for technologies that will continue attracting large amounts of investment and spending. Conversational systems are one kind of IT development to […]

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The Dawn of Pharma’s Mobilization

The Dawn of Pharma’s Mobilization

The key to improving the way that patients find out about new approaches to their own healthcare is literally in their hands. The wide availability and speedy adoption of smartphones has made these devices the tool of choice for consumers to find information. This digital engagement suggests that health apps are a promising option for […]