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Visual Continuity Linked to Increased Patient Adherence

Visual Continuity Linked to Increased Patient Adherence

One of the chief healthcare problems we’re facing when it comes to disease treatment is poor patient adherence to medication. When patients are given a treatment regimen for an antibiotic or another drug, they’re generally expected to follow through exactly as their doctor instructs them to and, of course, to report side effects and make […]

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The ‘Beyond the Pill’ Concept is Much More than Something Nice to Have

The ‘Beyond the Pill’ Concept is Much More than Something Nice to Have

There are a number of challenges that are standing at the forefront of the pharmaceutical industry. Those challenges are plenty and well-documented. Since those challenges are large in number, there has been numerous re-evaluations of the different strategies that companies may need to implement so the company can have better success at commercializing their brand. […]

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What Happens When You Think Beyond The Pill?

What Happens When You Think Beyond The Pill?

In an environment and climate that is not certain, pharmaceutical companies will have to gain an understanding of its customers and give them the things they need. What customers really want and need is value beyond the pill. A customer having value beyond the pill was once looked at as something that was simply a good […]