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By the Patients, For the Patients

By the Patients, For the Patients

Guest Blog by Tom Jones, SVP at Makovsky In 1786, Thomas Jefferson wrote, “Who then can so softly bind up the wound of another as he who has felt the same wound himself?” Today, the need for empathy and camaraderie remains central to patient outcomes. As brand managers and marketers, helping patients find the support […]

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Visual Continuity Linked to Increased Patient Adherence

Visual Continuity Linked to Increased Patient Adherence

One of the chief healthcare problems we’re facing when it comes to disease treatment is poor patient adherence to medication. When patients are given a treatment regimen for an antibiotic or another drug, they’re generally expected to follow through exactly as their doctor instructs them to and, of course, to report side effects and make […]

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The ‘Beyond the Pill’ Concept is Much More than Something Nice to Have

The ‘Beyond the Pill’ Concept is Much More than Something Nice to Have

There are a number of challenges that are standing at the forefront of the pharmaceutical industry. Those challenges are plenty and well-documented. Since those challenges are large in number, there has been numerous re-evaluations of the different strategies that companies may need to implement so the company can have better success at commercializing their brand. […]

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Is It Time to Rethink the Pharma Brand Website?

Is It Time to Rethink the Pharma Brand Website?

By Guest Contributor Beth Bengtson, Co-founder and Principal of Hale Advisors Digital now encompasses more channels than ever—and it’s time to challenge the role of a brand’s website. Brands have built one-stop disease and treatment sites since the dawn of the Internet, but is that what is needed these days with authoritative online resources such […]