Post Pic

1,828 views

0 Comment

Optimizing the Channel Mix to Give Healthcare Professinals Timely Information in the Channel They Choose

Optimizing the Channel Mix to Give Healthcare Professinals Timely Information in the Channel They Choose

Companies that successfully employ a channel-mix to interact with their customers realize that insight into customer behavior trumps technology; customers access essential information when they need it through a channel they choose. As one pharmaceutical executive said, “behaviors are the new markets.” Because customers, not companies, dictate the rules of engagement, it’s better to focus […]