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Three Digital Marketing Misconceptions That Can Lead You Astray

Three Digital Marketing Misconceptions That Can Lead You Astray

Because digital marketing is complex and constantly evolving, too many people form erroneous opinions about the subject. When these opinions are expressed online, they may be regarded as facts by others simply because they’re published on a website. The Internet’s evolving nature can also generate misconceptions because digital marketing facts that were true years ago […]

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5 Digital Marketing Trends In the Healthcare Industry

5 Digital Marketing Trends In the Healthcare Industry

Technology has changed the way the healthcare industry approaches marketing. Here are some digital marketing trends to look out for. Live Video Streaming Live video streaming is a great way for doctors to keep in touch with their patients. Weekly or monthly streaming sessions can give patients the ability to communicate directly with healthcare professionals […]

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Efficient Multichannel Marketing Using Content Repurposing

Efficient Multichannel Marketing Using Content Repurposing

If you’re a small pharma business, content development for multichannel marketing can be cost prohibitive to outsource, and too time intensive to do yourself. However, that’s only true if you’re developing content separately for each marketing channel. An alternative approach is repurposing content from one format such as text into other formats such as video […]

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Pharma in the Digital Age

Pharma in the Digital Age

We are living in a digital age, and this results in more patients being less depending on their health care providers for advice and information. More patients are now able to take more control of their lives and their health. Patients feel empowered because there is so much information available for them to use online, […]

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Best of Digital Pharma East: Chatbots, cat videos and snackable innovation in Philly

Best of Digital Pharma East: Chatbots, cat videos and snackable innovation in Philly

This blog entry was originally posted by DRG Digital. Chatbots, cat videos and snackable innovation in Philly I got to pop down to Philly for a couple days of the Digital Pharma East confab, a favorite annual event for the DRG Digital crew, earlier this month. This year, there was, of course, a lot of […]

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Pharma Digital Marketing Mistakes That Can Harm Your Business

Pharma Digital Marketing Mistakes That Can Harm Your Business

Are you working hard on your digital marketing but seeing no results worth mentioning? Some people in this situation might conclude that digital marketing isn’t well suited for the pharma industry. However, that doesn’t explain the success of other pharma businesses. Like all other skills, digital marketing has a learning curve, and mistakes will happen […]

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Why customer centricity is the key to success

Why customer centricity is the key to success

When you think about what makes a successful company, what is the first thing that comes to mind? Is it the charismatic boss, or the big building? Is it the desire of new graduates to work there? No, it’s how well the product or service meets your needs. Businesses that fail to meet the needs […]

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Harnessing Customer Lifecycle Management in Pharma

Harnessing Customer Lifecycle Management in Pharma

As marketing becomes more sophisticated, more companies are taking advantage of in-depth customer lifecycle management (CLM) techniques to measure and analyze their marketing efforts. The key component of CLM is that it incorporates all parts of a business into the metrics, which includes the cost to attain and keep a customer as well as upsell […]

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Harnessing social media influencers to promote your brand

Harnessing social media influencers to promote your brand

Wired recently came out with an article on social media influencers in healthcare. Influencers are individuals who have amassed a devoted following on social media platforms and are regarded as authorities on the topics they post about. In medicine, influencers are often current or former patients – people who have struggled through a health crisis […]