Post Pic

1,565 views

0 Comment

How Is Digital Changing Marketing Today

How Is Digital Changing Marketing Today

We live in a completely digital world. Almost everyone has access to the internet, and with rise in use of smartphones and tablets, more and more people even have access to the internet on the go! So, how is digital changing marketing today? Digital marketing is quickly becoming more popular than traditional marketing because it […]

Post Pic

1,481 views

0 Comment

Get Your Best Return on Marketing Investment Through Attribution Modeling

Get Your Best Return on Marketing Investment Through Attribution Modeling

Out with the old and in with the new, they say as yet another year goes by and you look to revamp your current marketing efforts online. Perhaps your strategy has gone stale and your customers simply aren’t finding you. If this is the case, then you’ll need to get on board the data train […]

Post Pic

2,235 views

0 Comment

Discover Why Video Is the Future of Digital Marketing

Discover Why Video Is the Future of Digital Marketing

It is without a doubt that digital marketing has changed a great deal over the last decade. Consumer trends are changing the way people are accessing and interacting on the Internet. Rather than sitting down at a desktop or laptop, users are spontaneously grabbing their smartphone or tablet any time they have a question or […]

Post Pic

2,444 views

0 Comment

Are You Sparking Conversations on Social Media?

Are You Sparking Conversations on Social Media?

We are living in a world that is constantly operating across digital and social media platforms. That is why it is critical that pharma companies make sure they integrate effective digital marketing campaigns and solutions into their business plans. This includes social media, an important component of a successful digital strategy. Pharma companies have to […]

Post Pic

2,975 views

0 Comment

Big Data: A Powerful Pharma Marketing Tool

Big Data: A Powerful Pharma Marketing Tool

The world around us is full of information. Worn areas of carpeting indicate household traffic flow patterns. The fungi infested trunk of a leaning backyard tree indicates an impending fall during the next wind storm. The digital world too, is filled with information, or big data, that’s increasing each year at an accelerating rate. Within […]

Post Pic

2,919 views

0 Comment

Important Benefits of Multichannel Marketing That Make a Difference

Important Benefits of Multichannel Marketing That Make a Difference

When it comes to media platforms, people have different preferences. In addition, some individuals use multiple platforms throughout the day for different purposes. That’s why specializing in a single marketing channel is too limiting. Getting your message across to as large an audience as possible requires a multichannel marketing approach. Beyond expanding your reach, other […]

Post Pic

3,214 views

0 Comment

Three Digital Marketing Misconceptions That Can Lead You Astray

Three Digital Marketing Misconceptions That Can Lead You Astray

Because digital marketing is complex and constantly evolving, too many people form erroneous opinions about the subject. When these opinions are expressed online, they may be regarded as facts by others simply because they’re published on a website. The Internet’s evolving nature can also generate misconceptions because digital marketing facts that were true years ago […]

Post Pic

4,304 views

0 Comment

5 Digital Marketing Trends In the Healthcare Industry

5 Digital Marketing Trends In the Healthcare Industry

Technology has changed the way the healthcare industry approaches marketing. Here are some digital marketing trends to look out for. Live Video Streaming Live video streaming is a great way for doctors to keep in touch with their patients. Weekly or monthly streaming sessions can give patients the ability to communicate directly with healthcare professionals […]

Post Pic

4,195 views

0 Comment

Efficient Multichannel Marketing Using Content Repurposing

Efficient Multichannel Marketing Using Content Repurposing

If you’re a small pharma business, content development for multichannel marketing can be cost prohibitive to outsource, and too time intensive to do yourself. However, that’s only true if you’re developing content separately for each marketing channel. An alternative approach is repurposing content from one format such as text into other formats such as video […]