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Best of Digital Pharma East: Chatbots, cat videos and snackable innovation in Philly

Best of Digital Pharma East: Chatbots, cat videos and snackable innovation in Philly

This blog entry was originally posted by DRG Digital. Chatbots, cat videos and snackable innovation in Philly I got to pop down to Philly for a couple days of the Digital Pharma East confab, a favorite annual event for the DRG Digital crew, earlier this month. This year, there was, of course, a lot of […]

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Pharma Digital Marketing Mistakes That Can Harm Your Business

Pharma Digital Marketing Mistakes That Can Harm Your Business

Are you working hard on your digital marketing but seeing no results worth mentioning? Some people in this situation might conclude that digital marketing isn’t well suited for the pharma industry. However, that doesn’t explain the success of other pharma businesses. Like all other skills, digital marketing has a learning curve, and mistakes will happen […]

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Why customer centricity is the key to success

Why customer centricity is the key to success

When you think about what makes a successful company, what is the first thing that comes to mind? Is it the charismatic boss, or the big building? Is it the desire of new graduates to work there? No, it’s how well the product or service meets your needs. Businesses that fail to meet the needs […]

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Harnessing Customer Lifecycle Management in Pharma

Harnessing Customer Lifecycle Management in Pharma

As marketing becomes more sophisticated, more companies are taking advantage of in-depth customer lifecycle management (CLM) techniques to measure and analyze their marketing efforts. The key component of CLM is that it incorporates all parts of a business into the metrics, which includes the cost to attain and keep a customer as well as upsell […]

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Harnessing social media influencers to promote your brand

Harnessing social media influencers to promote your brand

Wired recently came out with an article on social media influencers in healthcare. Influencers are individuals who have amassed a devoted following on social media platforms and are regarded as authorities on the topics they post about. In medicine, influencers are often current or former patients – people who have struggled through a health crisis […]

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Key Qualities to Look for in CRM Solutions for Pharmaceutical Companies

Key Qualities to Look for in CRM Solutions for Pharmaceutical Companies

New or updated customer relationship management (CRM) solutions are emerging all the time, with enhanced features allowing companies to better market and sell their products. Recently, for example, one company came out with a CRM software that offers AI capabilities. Regardless of which CRM features you find most attractive, it’s important to keep in mind […]

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How Email Marketing Can Bring You Repeat Customers

How Email Marketing Can Bring You Repeat Customers

Email marketing is a great way to keep in touch with people and convert them into your customers. Some organizations focus on trying to convert their website visitors into customers, but obviously the conversion rate isn’t going to be very high. It’s hard to get someone to become a paying customer, if they barely know […]

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A Celebrity, Instagram and the FDA: What We Can Learn from Duchesnay

A Celebrity, Instagram and the FDA: What We Can Learn from Duchesnay

In marketing pharmaceuticals, choosing the person to pitch it can make all the difference in the campaign. Canadian drug maker Duchesnay is learning that lesson firsthand through trial and error. The company has overcome a very big error — running afoul of the Food and Drug Administration’s marketing rules — to find success by pitching […]

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3 Tips to a Successful Multichannel Social Media Marketing Campaign

3 Tips to a Successful Multichannel Social Media Marketing Campaign

One of the main factors of a successful social media campaign is using multiple social channels. Multichannel marketing ensures that you will reach as many people as possible. When it comes to social media, you should not just be active on Facebook and Twitter, but you should also be utilizing other networks such as Pinterest, […]