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5 Best Practices for Redoing Customer Engagement Practices in the Biopharmaceutical Industry

5 Best Practices for Redoing Customer Engagement Practices in the Biopharmaceutical Industry

Guest Blog by Sanjay Virmani, Indegene The biopharmaceutical industry has been adopting novel technologies and models to better engage Health Care Providers (HCPs). While the industry continues to seek innovation, the question of scaling the successes is equally key. How can deeper levels of customer engagement and proximity for sales, services, marketing, as well as medical […]

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Going Viral: What Marketing Strategies Produce Viral Content?

Going Viral: What Marketing Strategies Produce Viral Content?

Guest Blog by www.bestmarketingdegrees.org GOING VIRAL It isn’t easy to predict what marketing strategies will produce viral content. To be sure, we’ve seen some blundering attempts recently, but take heart: There are some consistent elements in successful campaigns that your brand can follow. WHAT YOU’RE AFTER Marketing campaigns are expensive to conceptualize, create and implement. […]

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Creating a Holistic Experience Online – Pharma’s Next Step

Creating a Holistic Experience Online – Pharma’s Next Step

Staying ahead of the competition as a pharma company means going beyond offering certain medications or drugs. It means improving the overall experience that patients have when they turn to you for products and services. A recent article from Forbes on the digital transformation of pharma companies discusses the possibilities of pharma companies using the […]

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The Increasingly Fragmented Marketplace

The Increasingly Fragmented Marketplace

Guest Blog by Scott Monty When social media began to truly take off in the mainstream some three to four years ago, it became clear that there were additional outposts where brands needed to spend their time and resources. Facebook, Twitter, YouTube and more became de rigueur in the marketer’s playbook. So, teams were assembled […]

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How the #icebucketchallenge Beat Healthcare Brands at Their Own Game

How the #icebucketchallenge Beat Healthcare Brands at Their Own Game

By guest blogger: Alex Panagiotopoulos, Hale Advisors The #icebucketchallenge has taken over social media. It matters for healthcare companies and charities who use social media, and not just because our own Beth Bengtson and Zoe Dunn completed it. By getting freezing water dumped on their heads, Beth and Zoe were part of a trend that saw […]

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Partnering to Prosper: A Candid Discussion About Evolving the Agency/Client Relationship

Partnering to Prosper: A Candid Discussion About Evolving the Agency/Client Relationship

James Chase, MM&M Editor in Chief, recently conducted a candid discussion with pharma industry executives, from both the client and agency sides of the business. In addition to Zoe Dunn, Principal at Hale Advisors and Co-Chair of Digital Pharma West, participants included leaders from Pfizer, Zoegnix, ICC Lowe, IPG, and PharmFresh.TV participated. James began the […]

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Are digital and multi-channel marketing now one and the same?

Are digital and multi-channel marketing now one and the same?

Special thanks to our friends at pharmaphorum for allowing us to publish the following article… Digital Pharma West – as the name implies – was all about digital media’s role in pharma. I was on one panel that specifically dealt with the question: “Is digital and multi-channel marketing now one and the same?” The definitive conclusion […]