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Mobile Medical Apps- Which Ones are Regulated?

Mobile Medical Apps- Which Ones are Regulated?

The emergence of smartphones has changed the world. They have put a great impact on our lifestyle. One can do almost anything and everything using smartphone Apps ranging from playing games to shopping, paying bills etc. This digital technology has started approaching healthcare systems as well. The app designers are targeting the Healthcare industry in […]

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Think Mobile. Think Small – 14 Mobile Musts From The Mobile Experts

Think Mobile. Think Small – 14 Mobile Musts From The Mobile Experts

ExL Digital Pharma East – Day 3 Mobile Wrap-Up Special thanks to Ellen Hoenig Carlson for providing the following conference overview… The final day of ExL Digital Pharm East #digpharm focused exclusively on mobile and was co-chaired by Bob Allen, Director of Mobile and Social Media, AstraZeneca and Brendan Gallagher, SVP Emerging Technology and channels, […]

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4 Reasons Mobile Marketing Should Be a Part of Your Next Campaign

4 Reasons Mobile Marketing Should Be a Part of Your Next Campaign

As physicians use of mobile spikes, pharmaceutical marketers are calculating the implications for their brand and the industry. Today, reaching health care providers (HCPs) through their mobile devices is an essential tactic to communicate brand messages. Nothing is more telling about the need for mobile marketing than the rate at which HCPs are integrating the […]