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FDA Joins Health Care’s Digital Transformation with Drug Shortage Mobile App

FDA Joins Health Care’s Digital Transformation with Drug Shortage Mobile App

Pharmaceutical companies aren’t the only ones changing their approach to medicine to become more digitally focused. The Food and Drug Administration is joining health care’s digital transformation with a new mobile app that will allow health care professionals to track drug shortages. Drug shortages have become a regular problem, first emerging in 2011 and 2012 as supplies […]

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Pharma Digital Marketing Faces FDA Scrutiny on Social Media

Pharma Digital Marketing Faces FDA Scrutiny on Social Media

Companies pursuing digital marketing strategies for their pharmaceutical products might want to exercise some additional caution. By now, companies are well aware that the Food and Drug Administration scrutinizes the drug claims companies make on their websites. But the regulator is also paying attention to pharma posts on social media. Recently, the FDA issued warning letters to […]

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Mapping the Patient Journey via Advanced Social Intelligence

Mapping the Patient Journey via Advanced Social Intelligence

By Guest Blogger Robert Gardner – Senior Director, Life Sciences at ListenLogic Today’s digital social age presents an incredible opportunity for the pharmaceutical and healthcare industries. For years, the struggle to understand evolving patient needs in order to strategically align and address them has been at the forefront of the value proposition for healthcare. However, […]

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A Customer Centricity Model Can Help Transform Your Pharma Organization

A Customer Centricity Model Can Help Transform Your Pharma Organization

As the years go by, the landscape of healthcare will continue to evolve. As the landscape evolves, the manufacturers of pharmaceuticals need to be able to stay on the same pace with all of the changes. With the conditions of the market, there are requirements that need a company to either give their model an […]

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Going Viral: What Marketing Strategies Produce Viral Content?

Going Viral: What Marketing Strategies Produce Viral Content?

Guest Blog by www.bestmarketingdegrees.org GOING VIRAL It isn’t easy to predict what marketing strategies will produce viral content. To be sure, we’ve seen some blundering attempts recently, but take heart: There are some consistent elements in successful campaigns that your brand can follow. WHAT YOU’RE AFTER Marketing campaigns are expensive to conceptualize, create and implement. […]

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The Increasingly Fragmented Marketplace

The Increasingly Fragmented Marketplace

Guest Blog by Scott Monty When social media began to truly take off in the mainstream some three to four years ago, it became clear that there were additional outposts where brands needed to spend their time and resources. Facebook, Twitter, YouTube and more became de rigueur in the marketer’s playbook. So, teams were assembled […]

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The ‘Beyond the Pill’ Concept is Much More than Something Nice to Have

The ‘Beyond the Pill’ Concept is Much More than Something Nice to Have

There are a number of challenges that are standing at the forefront of the pharmaceutical industry. Those challenges are plenty and well-documented. Since those challenges are large in number, there has been numerous re-evaluations of the different strategies that companies may need to implement so the company can have better success at commercializing their brand. […]

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Should hospitals start hacking their marketing?

Should hospitals start hacking their marketing?

By Alex Panagiotopoulos, Hale Advisors Imagine if buying a book from Amazon required you to first visit Amazon.com, followed by a phone call to arrange a meeting to pick up and pay for the book, followed by a visit to a separate website to get suggestions on other books and provide a review of the […]

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Is It Time to Rethink the Pharma Brand Website?

Is It Time to Rethink the Pharma Brand Website?

By Guest Contributor Beth Bengtson, Co-founder and Principal of Hale Advisors Digital now encompasses more channels than ever—and it’s time to challenge the role of a brand’s website. Brands have built one-stop disease and treatment sites since the dawn of the Internet, but is that what is needed these days with authoritative online resources such […]