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Pfizer Plays Up Mobile App Strategy to Boost Patient Engagement and Medication Adherence

Pfizer Plays Up Mobile App Strategy to Boost Patient Engagement and Medication Adherence

Pfizer is one of the world’s largest pharmaceutical company measured by revenue. But the pharma giant aims to make inroads in another realm of health care: digital health. The company currently has more than a dozen apps in the iOS app store. Pfizer believes that the company’s responsibility is more than discovering and developing new […]

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Should hospitals start hacking their marketing?

Should hospitals start hacking their marketing?

By Alex Panagiotopoulos, Hale Advisors Imagine if buying a book from Amazon required you to first visit Amazon.com, followed by a phone call to arrange a meeting to pick up and pay for the book, followed by a visit to a separate website to get suggestions on other books and provide a review of the […]

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Do you speak eHealth? Your patients already do

Do you speak eHealth? Your patients already do

By Alex Panagiotopoulos Technology is a disruptive force in making people healthier, whether traditional stakeholders such as doctors, insurance companies, and pharmaceutical manufacturers are involved or not. To most effectively meet their customers’ needs, healthcare brands must embrace and explore new partnerships with the healthcare technology that their customers are engaged in. Instead of creating […]

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Digital mHealth Breakdown

Digital mHealth Breakdown

The term “mHealth” is pretty broad in nature. There are at least two distinct branches stemming from the core concept of mobile health: connected devices and digital applications. Of these two branches, here is a list of subcategories of digital health applications: Digital mHealth web The original mHealth application is a web site that allows […]