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Going Beyond The Pill: The Importance Of Data

Going Beyond The Pill: The Importance Of Data

There have been major changes in healthcare policy, big advancements in technology, and a large proportion of the population is getting older. As a result, there is a need for better developments in resources, mobile applications, and assistance so there will not be a large gap between data and healthcare. The data that has been […]

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Why pharma companies should work with trends that go beyond the pill

Why pharma companies should work with trends that go beyond the pill

Various technological developments are changing the way people experience healthcare — the choices they have, the way care gets delivered to them, and the extent to which they can personalize their treatments. Pharma companies need to look beyond the pill when considering what people demand of healthcare. The Financial Times recently published an interesting article […]

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How can technologies such as wearables and smart pills contribute to customer centricity?

How can technologies such as wearables and smart pills contribute to customer centricity?

Medical practitioners and pharma companies are both interested in the effectiveness of medications and the likelihood that patients will adhere to treatments. As for patients, they might not always understand why it’s important to continue with a treatment regimen; furthermore, they might feel as if the medical establishment is indifferent to their concerns and personal […]

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Pfizer Plays Up Mobile App Strategy to Boost Patient Engagement and Medication Adherence

Pfizer Plays Up Mobile App Strategy to Boost Patient Engagement and Medication Adherence

Pfizer is one of the world’s largest pharmaceutical company measured by revenue. But the pharma giant aims to make inroads in another realm of health care: digital health. The company currently has more than a dozen apps in the iOS app store. Pfizer believes that the company’s responsibility is more than discovering and developing new […]

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Should hospitals start hacking their marketing?

Should hospitals start hacking their marketing?

By Alex Panagiotopoulos, Hale Advisors Imagine if buying a book from Amazon required you to first visit Amazon.com, followed by a phone call to arrange a meeting to pick up and pay for the book, followed by a visit to a separate website to get suggestions on other books and provide a review of the […]

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Do you speak eHealth? Your patients already do

Do you speak eHealth? Your patients already do

By Alex Panagiotopoulos Technology is a disruptive force in making people healthier, whether traditional stakeholders such as doctors, insurance companies, and pharmaceutical manufacturers are involved or not. To most effectively meet their customers’ needs, healthcare brands must embrace and explore new partnerships with the healthcare technology that their customers are engaged in. Instead of creating […]

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Digital mHealth Breakdown

Digital mHealth Breakdown

The term “mHealth” is pretty broad in nature. There are at least two distinct branches stemming from the core concept of mobile health: connected devices and digital applications. Of these two branches, here is a list of subcategories of digital health applications: Digital mHealth web The original mHealth application is a web site that allows […]