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Have You Added Blogging to Your Pharma Digital Marketing?

Have You Added Blogging to Your Pharma Digital Marketing?

With the ubiquity of Internet-capable cell phones and desktop computers, it’s fair to say that nearly everyone does their healthcare research online. People frequently go online to learn more about health conditions that concern them and to even self diagnose troubling medical symptoms. Still others research available medications and their side effects. In short, these […]

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Patients need clear and reassuring communications

Patients need clear and reassuring communications

Recently, the BBC posted an article on the negative response many people have towards medicine information leaflets or pamphlets. In many cases, people feel like they’re experiencing a deluge of frightening information, particularly the long lists of side effects and only vague estimates of the likelihood of each effect. In contrast, these pamphlets often don’t […]

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Don’t Run Away From Patient Empowerment

Don’t Run Away From Patient Empowerment

There once was a time when accessing healthcare information was a difficult task to achieve for those who were not involved in the medical industry. Now, there are plenty of websites that allow patients to have access to medical information. During the past years, when patients walked into the hospital they would likely be given […]