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Pharma Needs to Partner with Medical Device Companies in Order to Truly Move Beyond the Pill

Pharma Needs to Partner with Medical Device Companies in Order to Truly Move Beyond the Pill

Posted by Digital Pharma Editor on March 27th, 2015

In order for pharmaceutical companies to move medicine into the 21st century, they’re going to need to develop relationships with companies developing medical devices. Modern medicine calls for pharma companies and clinicians to have data about their patients. The pills that pharmas make can’t communicate with doctors so in order to get the information that clinicians […]

CATEGORY: Big Data, Customer Centricity, Feature Fridays, HCP-Targeted Marketing, Healthcare, Patient Engagement
TAGS: beyond the pill, big data, Canaan Partners, Digital Pharma, Healthcare, MDDI, Medical Device, patient centricity, Patient Engagement, Pharma, wearable technology, Wende Hutton

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