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The Dawn of Pharma’s Mobilization

The Dawn of Pharma’s Mobilization

The key to improving the way that patients find out about new approaches to their own healthcare is literally in their hands. The wide availability and speedy adoption of smartphones has made these devices the tool of choice for consumers to find information. This digital engagement suggests that health apps are a promising option for […]

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What It Means to Be Customer Centric

What It Means to Be Customer Centric

When a business is customer centric it’s doing business in a way that provides good customer service both before and after the sale. However, this objective is much more than the notion of putting the customer first. For this reason you can’t simply see it as a concept, but must view customer centricity as a […]

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Is A Responsive Design Website Part Of Your Digital Marketing Strategy?

Is A Responsive Design Website Part Of Your Digital Marketing Strategy?

When it comes to digital marketing, is it really a big surprise to know that the healthcare industry is a little behind other industries? Since there are so many regulations that have to be followed, healthcare providers and healthcare facilities have to be really careful about how they market and advertise. The healthcare industry is […]

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Join Your Patients Online to Enhance Your Digital Strategy

Join Your Patients Online to Enhance Your Digital Strategy

We have all heard about the how important digital marketing is, especially now as we are living in the age of the internet. However, there are many healthcare professionals who are hesitant to embrace digital marketing and other digital strategies. Many healthcare professionals hold back on implementing digital strategies because they do not want to […]

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Building Stronger Relationships Through Multichannel Marketing

Building Stronger Relationships Through Multichannel Marketing

Many pharmaceutical companies face a big challenge when it comes to creating close relationships with their patients and prescribers. Without a good relationship, many customers will make the decision to go in a different direction than a pharma company. There are many non-pharma channels that will give people access to prescription information and other medical […]

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Digital Marketing Strategy: Keeping Up With Your Consumers

Digital Marketing Strategy: Keeping Up With Your Consumers

There are many pharmaceutical companies that still have some concerns about how they should create and manage a digital marketing strategy. Some companies may not fully understand all the new channels that are available due to the digital revolution. However, patients still expect pharmaceutical companies to be engaged with everything that is going on. The […]

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Creating Better Relationships Through Multichannel Marketing

Creating Better Relationships Through Multichannel Marketing

The pharma market has gone through some major changes due to the importance of technology. There are various digital channels that are being used in the pharmaceutical industry, including the following: Feedback forums Email Social Media Blogs Patient Portals Websites All of these channels are playing an increasing role and are even replacing the more […]

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Pharma Digital Marketing Faces FDA Scrutiny on Social Media

Pharma Digital Marketing Faces FDA Scrutiny on Social Media

Companies pursuing digital marketing strategies for their pharmaceutical products might want to exercise some additional caution. By now, companies are well aware that the Food and Drug Administration scrutinizes the drug claims companies make on their websites. But the regulator is also paying attention to pharma posts on social media. Recently, the FDA issued warning letters to […]

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Digital Marketing and Its Big Role in Promoting Your Brand and Products

Digital Marketing and Its Big Role in Promoting Your Brand and Products

Traditionally, companies in the pharmaceutical industry have been slow to use the methods that other businesses had already caught on to help improve business. Things have changed today though; many companies in the pharmaceutical industry are adopting various digital marketing techniques in order to improve their business strategies. Pharmaceutical companies and pharmaceutical brands are improving their marketing efforts […]