What is the first thing you do when your allergies hit hard? What about when you feel flu-like symptoms? If you are like most people, you turn to your computer, tablet or phone for more information. Seven out of 10 people with health questions go online – either seeking information or looking for shared experiences [...]

Few verticals are as challenged by online marketing as the pharmaceutical industry. From strict regulation and costly media, to brand safety concerns, pharma marketers are often limited in their opportunities to engage a wide audience of consumers with brand messages. In its latest Intelligence Report, CONTEXTWEB uncovers solutions that can help marketers meet their campaign [...]

In our ever-changing media landscape, coupled with increasingly powerful ePatient communities, a demand for new standards has arisen.  As a result, Pharma [and in reality all marketers] must accelerate their skills in six key areas to separate their marketing communications, and become brand champions. Every marketer knows that spurring brand and patient success requires building [...]

With 2011 galloping along and 2012 planning just around the corner, we’re excited to share our Brand Champion Health Check — a complimentary eBook designed to help marketers and business leads assess their company and brand’s health, and to consider what actions will power successful growth. While the eBook centers on the Pharma and healthcare industry, [...]

There’s a joke you hear quite often from market researchers. An anthropologist takes a tribal chief from remote Papua New Guinea to Manhattan in order to see how they’ll respond to an entirely new, modern environment: electricity; cars; fashion; shops; the works. After a couple of days it’s debrief time, and – via a translator [...]

In the United States, several studies including an IBM study and a Nielsen Media study indicated that Americans spend a lot of time watching TV. The study goes further to indicate that TV viewing is just slightly ahead of daily Internet usage.  Americans still watch about 4.5 hours of television per day and about 4 [...]

Marketers “owned” the relationship with the Four P’s: product, placement, price, and promotion. It was straightforward: Develop a product, place it through a direct-to-physician distribution channel, set the price and promote it via high-dollar physician events. But these P’s have shifted their nexus. While product development may still be in the pharmaceutical company’s hands, the [...]

There is no question that the science of marketing has grown in importance over the last decade. Over the same period, marketing departments are under increasing pressure to defend budgets and more clearly articulate the value they are creating for the organization. The result has been a dramatic shift towards marketing measurement. Some of the [...]