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Improving Customer Centricity: Using Customer Feedback to Help Your Employees (and Your Company) Grow

Improving Customer Centricity: Using Customer Feedback to Help Your Employees (and Your Company) Grow

The voice of your customer is one of the most important resources you have for expanding your business. When it comes to customer centricity in pharma, many patients would prefer more responsiveness from pharma companies and also greater involvement in medical services beyond the pill. For example, in a survey of 2,000 patients in the […]

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Partnering to Prosper: A Candid Discussion About Evolving the Agency/Client Relationship

Partnering to Prosper: A Candid Discussion About Evolving the Agency/Client Relationship

James Chase, MM&M Editor in Chief, recently conducted a candid discussion with pharma industry executives, from both the client and agency sides of the business. In addition to Zoe Dunn, Principal at Hale Advisors and Co-Chair of Digital Pharma West, participants included leaders from Pfizer, Zoegnix, ICC Lowe, IPG, and PharmFresh.TV participated. James began the […]

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How Can A Successful HCP Relationship Be Built?

How Can A Successful HCP Relationship Be Built?

The pharmaceutical world has undergone significant changes in the past few years. There has been plenty of economic factors, among other things, that have reduced how much value pharmaceutical reps can add in their communication with an HCP. As a result in the reduction of value and the opportunity to build credibility, pharmaceutical companies are looking […]

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What ROI Isn’t Telling You About Your Marketing

What ROI Isn’t Telling You About Your Marketing

By Chris Neuner, Executive Vice President, Sales and Account Management, QualityHealth It struck me at a recent conference. For every presentation about a marketing program, the proof of the pudding was its ROI. 4:1; 6:1; even 1.5:1. And I began to wonder about the rest of the story: What’s an ROI not telling us? It doesn’t […]

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Do you speak eHealth? Your patients already do

Do you speak eHealth? Your patients already do

By Alex Panagiotopoulos Technology is a disruptive force in making people healthier, whether traditional stakeholders such as doctors, insurance companies, and pharmaceutical manufacturers are involved or not. To most effectively meet their customers’ needs, healthcare brands must embrace and explore new partnerships with the healthcare technology that their customers are engaged in. Instead of creating […]

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What Happens When You Think Beyond The Pill?

What Happens When You Think Beyond The Pill?

In an environment and climate that is not certain, pharmaceutical companies will have to gain an understanding of its customers and give them the things they need. What customers really want and need is value beyond the pill. A customer having value beyond the pill was once looked at as something that was simply a good […]

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Multi-channel marketing report: Are pharma companies lagging in social media use?

Multi-channel marketing report: Are pharma companies lagging in social media use?

Multi-channel marketing is key to the survival of your company.  It’s important that you reach out to consumers not only through one or two traditional avenues, such as mass mailings or TV commercials; companies also need to take advantage of the digital world, and instantly connect with consumers through multiple devices and through multiple social […]

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Analysis of Pharma Engagement on Twitter – Pfizer, Sanofi and Novartis lead the race

Analysis of Pharma Engagement on Twitter – Pfizer, Sanofi and Novartis lead the race

While Pfizer leads in followers, Sanofi US leads the way # of tweets and Novartis leads in engagement on Twitter It is quite an obvious fact that Twitter has become a very important tool for pharmaceutical corporate communications. However, what struck us as a question is how successful has Twitter been in driving engagement with […]

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Closed-Loop Marketing: Is Pharma Really Closing the Loop?

Closed-Loop Marketing: Is Pharma Really Closing the Loop?

By Jeff Gaus Closed-Loop Marketing is one of the largest opportunities for pharma marketers. I use the word “opportunity” intentionally because I don’t feel that pharma is taking full advantage. (Full disclosure, Prolifiq does not make CLM/e-detailing software). E-detailing originated as the digital evolution of detailing conversations and it bridged the gap in the digital […]