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3 CRM Trends to Elevate Your Marketing Efforts

3 CRM Trends to Elevate Your Marketing Efforts

The technology to improve your business marketing efforts is difficult to determine if your key performance indicators are not precisely identified. Customers also expect superior, personalized service no matter the CRM you are using. Here are tips for keeping ahead of the curve in a cost-effective way. Does Your Technology Have an End-to-End Lead Nurture? […]

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An Insider’s Look at Results: The Future of Pharmaceutical and Healthcare Marketing

An Insider’s Look at Results: The Future of Pharmaceutical and Healthcare Marketing

Guest blog post by ExL Events The changing nature of the relationship between life science companies and their clients is a hot topic that comes up at our events. We recently had the pleasure of reading Results: The Future of Pharmaceutical and Healthcare Marketing, a new book about the top trends shaping how healthcare and […]

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7 Skills That Make You An Awesome Marketer

7 Skills That Make You An Awesome Marketer

Guest blog by Matt Greener, an experienced consultant and the Director of Marketing at App Data Room. Top performing organizations expect more than deliverables from marketers. They expect marketers to be top performers. Do you strive to attain marketing excellence? Learn how to retool your strategy. Here are seven skills that put you on the path […]

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A Customer Centricity Model Can Help Transform Your Pharma Organization

A Customer Centricity Model Can Help Transform Your Pharma Organization

As the years go by, the landscape of healthcare will continue to evolve. As the landscape evolves, the manufacturers of pharmaceuticals need to be able to stay on the same pace with all of the changes. With the conditions of the market, there are requirements that need a company to either give their model an […]

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Finding the Ideal Channel-Mix for Product Marketing

Finding the Ideal Channel-Mix for Product Marketing

When you have a good product and you simply want to get it out the door, it is easy to forget the channel-mix factor in the cost of selling. These costs can significantly cut into profits and have to be managed. A typical producer to consumer channel may include as many as three layers of agents and distributors […]

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Trying to Connect with Physicians? What Marketers Need to Know

Trying to Connect with Physicians? What Marketers Need to Know

Pharmaceutical companies and medical device makers put the majority of their resources behind direct marketing. While they’re most visible to the consuming public through television commercials and Internet advertising, they approach physicians very differently. According to The Pew Trust, the pharmaceutical industry spent more than $24 billion marketing to physicians and just $3 billion promoting their merchandise to […]

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Improving Customer Centricity: Using Customer Feedback to Help Your Employees (and Your Company) Grow

Improving Customer Centricity: Using Customer Feedback to Help Your Employees (and Your Company) Grow

The voice of your customer is one of the most important resources you have for expanding your business. When it comes to customer centricity in pharma, many patients would prefer more responsiveness from pharma companies and also greater involvement in medical services beyond the pill. For example, in a survey of 2,000 patients in the […]

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Partnering to Prosper: A Candid Discussion About Evolving the Agency/Client Relationship

Partnering to Prosper: A Candid Discussion About Evolving the Agency/Client Relationship

James Chase, MM&M Editor in Chief, recently conducted a candid discussion with pharma industry executives, from both the client and agency sides of the business. In addition to Zoe Dunn, Principal at Hale Advisors and Co-Chair of Digital Pharma West, participants included leaders from Pfizer, Zoegnix, ICC Lowe, IPG, and PharmFresh.TV participated. James began the […]

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How Can A Successful HCP Relationship Be Built?

How Can A Successful HCP Relationship Be Built?

The pharmaceutical world has undergone significant changes in the past few years. There has been plenty of economic factors, among other things, that have reduced how much value pharmaceutical reps can add in their communication with an HCP. As a result in the reduction of value and the opportunity to build credibility, pharmaceutical companies are looking […]