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Multi-channel marketing report: Are pharma companies lagging in social media use?

Multi-channel marketing report: Are pharma companies lagging in social media use?

Multi-channel marketing is key to the survival of your company.  It’s important that you reach out to consumers not only through one or two traditional avenues, such as mass mailings or TV commercials; companies also need to take advantage of the digital world, and instantly connect with consumers through multiple devices and through multiple social […]

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Analysis of Pharma Engagement on Twitter – Pfizer, Sanofi and Novartis lead the race

Analysis of Pharma Engagement on Twitter – Pfizer, Sanofi and Novartis lead the race

While Pfizer leads in followers, Sanofi US leads the way # of tweets and Novartis leads in engagement on Twitter It is quite an obvious fact that Twitter has become a very important tool for pharmaceutical corporate communications. However, what struck us as a question is how successful has Twitter been in driving engagement with […]

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Closed-Loop Marketing: Is Pharma Really Closing the Loop?

Closed-Loop Marketing: Is Pharma Really Closing the Loop?

By Jeff Gaus Closed-Loop Marketing is one of the largest opportunities for pharma marketers. I use the word “opportunity” intentionally because I don’t feel that pharma is taking full advantage. (Full disclosure, Prolifiq does not make CLM/e-detailing software). E-detailing originated as the digital evolution of detailing conversations and it bridged the gap in the digital […]

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Big Data and the Pharmaceutical Industry

Big Data and the Pharmaceutical Industry

With the emergence of the topic of “Big Data” into mainstream media, it has many wondering what industries are going to sit on the sidelines, and which industry is going to  harness the intel that can come from analyzing the terabytes of data that is being posted and logged on a daily basis and doubling […]

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For Pharma Brands, Content is the Cure

For Pharma Brands, Content is the Cure

What is the first thing you do when your allergies hit hard? What about when you feel flu-like symptoms? If you are like most people, you turn to your computer, tablet or phone for more information. Seven out of 10 people with health questions go online – either seeking information or looking for shared experiences […]

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New Intelligence Report from CONTEXTWEB Helps Pharmaceutical Marketers Go Beyond Traditional Ad Targeting

New Intelligence Report from CONTEXTWEB Helps Pharmaceutical Marketers Go Beyond Traditional Ad Targeting

Few verticals are as challenged by online marketing as the pharmaceutical industry. From strict regulation and costly media, to brand safety concerns, pharma marketers are often limited in their opportunities to engage a wide audience of consumers with brand messages. In its latest Intelligence Report, CONTEXTWEB uncovers solutions that can help marketers meet their campaign […]

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Pharma Marketers: 6 Key Skills Every Brand Champion Will Possess

Pharma Marketers: 6 Key Skills Every Brand Champion Will Possess

In our ever-changing media landscape, coupled with increasingly powerful ePatient communities, a demand for new standards has arisen.  As a result, Pharma [and in reality all marketers] must accelerate their skills in six key areas to separate their marketing communications, and become brand champions. Every marketer knows that spurring brand and patient success requires building […]

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Keep Your Brand Healthy And Thriving: Complimentary eBook

Keep Your Brand Healthy And Thriving: Complimentary eBook

With 2011 galloping along and 2012 planning just around the corner, we’re excited to share our Brand Champion Health Check — a complimentary eBook designed to help marketers and business leads assess their company and brand’s health, and to consider what actions will power successful growth. While the eBook centers on the Pharma and healthcare industry, […]

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Beyond Bananas: Pharmaceutical Marketing for the Modern HCP

Beyond Bananas: Pharmaceutical Marketing for the Modern HCP

There’s a joke you hear quite often from market researchers. buy injectable steroids An anthropologist takes a tribal chief from remote Papua New Guinea to Manhattan in order to see how they’ll respond to an entirely new, modern environment: electricity; cars; fashion; shops; the works. After a couple of days it’s debrief time, and – […]