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How Can A Successful HCP Relationship Be Built?

How Can A Successful HCP Relationship Be Built?

The pharmaceutical world has undergone significant changes in the past few years. There has been plenty of economic factors, among other things, that have reduced how much value pharmaceutical reps can add in their communication with an†HCP. As a result in the reduction of value and the opportunity to build credibility, pharmaceutical companies are looking […]

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What ROI Isnít Telling You About Your Marketing

What ROI Isnít Telling You About Your Marketing

By Chris Neuner,†Executive Vice President, Sales and Account Management, QualityHealth It struck me at a recent conference. For every presentation about a marketing program, the proof of the pudding was its ROI. 4:1; 6:1; even 1.5:1. And I began to wonder about the rest of the story: Whatís an ROI not telling us? It doesnít […]