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Bringing Customer-Centricity to Underserved Populations

Bringing Customer-Centricity to Underserved Populations

One of the great challenges the healthcare industry faces is how to consistently bring quality care to underserved communities and to segments of the population that often receive substandard medical care. A recent example is new research showing that cervical cancer rates are higher than expected in the US, and particularly among African-American women. There […]

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Empower Your Patients And Watch Things Change

Empower Your Patients And Watch Things Change

Many patients believe that they should be more involvement in the care of their health. A feeling patients have been having for a long time, unfortunately. Patients want to feel more involved in the major decisions that are made regarding their care. They also want to feel like they are being heard when things are […]

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Predictive Analytics Eases Staff Shortages in Digital Transformation of Nurse Management

Predictive Analytics Eases Staff Shortages in Digital Transformation of Nurse Management

One of the biggest challenges facing health care is staffing. The shortage of nurses is an ongoing problem at medical facilities across the country. Recruiting more people into the nursing profession is one way to address the shortage, but that’s not the only solution to the problem. Predictive analytics can help medical facilities make the […]

CATEGORY: Healthcare
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Push for Personalized Medicine Makes Big Data the New Drug

Push for Personalized Medicine Makes Big Data the New Drug

Every drug that reaches the market does so with reams of data backing it up. Clinical trials generate mountains of information, and while much of that data used to be collected on paper, databases are now the norm for collecting and analyzing how a drug affects a patient. But soon, collecting drug data will also […]

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How Uber and Lyft Address Patient Adherence and Transportation Problems Plaguing Clinical Trials

How Uber and Lyft Address Patient Adherence and Transportation Problems Plaguing Clinical Trials

Part of the challenge for developing innovative new medicines is getting enough patients to enroll in clinical trials. But it’s not enough to enroll patients in these studies. Patients need to keep returning to clinical trial sites in order for those drug studies to be conducted in a complete and timely fashion. One solution might […]

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Smartphones Bring Digital Transformation to the Physician’s Examining Room

Smartphones Bring Digital Transformation to the Physician’s Examining Room

Advances in medical technology have given clinicians ways find the genetic cause of disease and, in some cases, precisely match a drug to the precise needs of a patient. But one of the most significant advances in medical care is something that patients might take for granted, something that was not initially developed with medical […]

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New York Hospital’s Patient Platform Leads Digital Transformation of Health Care

New York Hospital’s Patient Platform Leads Digital Transformation of Health Care

New York-Presbyterian is one of the largest hospitals in the country, in both size and scope. Besides providing a wide range of healthcare services, the institution is a teaching hospital and a research center. The health system says it employs 29,000 and serves more than 2 million patients each year. Now the hospital is taking […]

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Big data in healthcare: What’s the purpose of your company’s project?

Big data in healthcare: What’s the purpose of your company’s project?

When working on a big data project, it’s critical for companies to stay focused and understand the purpose behind what they’re doing. Too often, big data projects suffer from aimlessness. Because of its trendiness, big data is an approach that companies may jump on without fully understanding why they’re doing so, and without carefully mapping […]

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Join Your Patients Online to Enhance Your Digital Strategy

Join Your Patients Online to Enhance Your Digital Strategy

We have all heard about the how important digital marketing is, especially now as we are living in the age of the internet. However, there are many healthcare professionals who are hesitant to embrace digital marketing and other digital strategies. Many healthcare professionals hold back on implementing digital strategies because they do not want to […]