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Go Beyond the Pill by Partnering with Dynamic Startups

Go Beyond the Pill by Partnering with Dynamic Startups

Medical Marketing and Media recently posted an article on the possible connections that could form between pharmaceutical companies and various healthcare-related startups. If the pharmaceutical industry is looking to expand their reach and offer a more diverse set of products and services, working with new dynamic startups is a potentially powerful strategy. Patients would benefit […]

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Help Your Patients Help Themselves

Help Your Patients Help Themselves

When we think about the healthcare industry, we typically think about doctors providing care to patients. However, lately, the stakeholders in the healthcare industry have found out how important it is for patients to be informed about how they can take care of themselves. Patients who are more educated about their health, treatment, and care […]

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For Physicians, Time Is A Deciding Factor for Medical Info Searches in Print Versus Online

For Physicians, Time Is A Deciding Factor for Medical Info Searches in Print Versus Online

When it comes to staying on top of the latest developments in pharmaceuticals and medical treatments, most physicians are still old school. They routinely use print medical journals, as well as medical conventions and meetings. But there are key circumstances when clinicians choose to get their medical information electronically. Knowing the differences can make a […]

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Bringing Customer-Centricity to Underserved Populations

Bringing Customer-Centricity to Underserved Populations

One of the great challenges the healthcare industry faces is how to consistently bring quality care to underserved communities and to segments of the population that often receive substandard medical care. A recent example is new research showing that cervical cancer rates are higher than expected in the US, and particularly among African-American women. There […]

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Empower Your Patients And Watch Things Change

Empower Your Patients And Watch Things Change

Many patients believe that they should be more involvement in the care of their health. A feeling patients have been having for a long time, unfortunately. Patients want to feel more involved in the major decisions that are made regarding their care. They also want to feel like they are being heard when things are […]

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Predictive Analytics Eases Staff Shortages in Digital Transformation of Nurse Management

Predictive Analytics Eases Staff Shortages in Digital Transformation of Nurse Management

One of the biggest challenges facing health care is staffing. The shortage of nurses is an ongoing problem at medical facilities across the country. Recruiting more people into the nursing profession is one way to address the shortage, but that’s not the only solution to the problem. Predictive analytics can help medical facilities make the […]

CATEGORY: Healthcare
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Push for Personalized Medicine Makes Big Data the New Drug

Push for Personalized Medicine Makes Big Data the New Drug

Every drug that reaches the market does so with reams of data backing it up. Clinical trials generate mountains of information, and while much of that data used to be collected on paper, databases are now the norm for collecting and analyzing how a drug affects a patient. But soon, collecting drug data will also […]

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How Uber and Lyft Address Patient Adherence and Transportation Problems Plaguing Clinical Trials

How Uber and Lyft Address Patient Adherence and Transportation Problems Plaguing Clinical Trials

Part of the challenge for developing innovative new medicines is getting enough patients to enroll in clinical trials. But it’s not enough to enroll patients in these studies. Patients need to keep returning to clinical trial sites in order for those drug studies to be conducted in a complete and timely fashion. One solution might […]

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Smartphones Bring Digital Transformation to the Physician’s Examining Room

Smartphones Bring Digital Transformation to the Physician’s Examining Room

Advances in medical technology have given clinicians ways find the genetic cause of disease and, in some cases, precisely match a drug to the precise needs of a patient. But one of the most significant advances in medical care is something that patients might take for granted, something that was not initially developed with medical […]