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Push for Personalized Medicine Makes Big Data the New Drug

Push for Personalized Medicine Makes Big Data the New Drug

Every drug that reaches the market does so with reams of data backing it up. Clinical trials generate mountains of information, and while much of that data used to be collected on paper, databases are now the norm for collecting and analyzing how a drug affects a patient. But soon, collecting drug data will also […]

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How Uber and Lyft Address Patient Adherence and Transportation Problems Plaguing Clinical Trials

How Uber and Lyft Address Patient Adherence and Transportation Problems Plaguing Clinical Trials

Part of the challenge for developing innovative new medicines is getting enough patients to enroll in clinical trials. But it’s not enough to enroll patients in these studies. Patients need to keep returning to clinical trial sites in order for those drug studies to be conducted in a complete and timely fashion. One solution might […]

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Smartphones Bring Digital Transformation to the Physician’s Examining Room

Smartphones Bring Digital Transformation to the Physician’s Examining Room

Advances in medical technology have given clinicians ways find the genetic cause of disease and, in some cases, precisely match a drug to the precise needs of a patient. But one of the most significant advances in medical care is something that patients might take for granted, something that was not initially developed with medical […]

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New York Hospital’s Patient Platform Leads Digital Transformation of Health Care

New York Hospital’s Patient Platform Leads Digital Transformation of Health Care

New York-Presbyterian is one of the largest hospitals in the country, in both size and scope. Besides providing a wide range of healthcare services, the institution is a teaching hospital and a research center. The health system says it employs 29,000 and serves more than 2 million patients each year. Now the hospital is taking […]

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Big data in healthcare: What’s the purpose of your company’s project?

Big data in healthcare: What’s the purpose of your company’s project?

When working on a big data project, it’s critical for companies to stay focused and understand the purpose behind what they’re doing. Too often, big data projects suffer from aimlessness. Because of its trendiness, big data is an approach that companies may jump on without fully understanding why they’re doing so, and without carefully mapping […]

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Join Your Patients Online to Enhance Your Digital Strategy

Join Your Patients Online to Enhance Your Digital Strategy

We have all heard about the how important digital marketing is, especially now as we are living in the age of the internet. However, there are many healthcare professionals who are hesitant to embrace digital marketing and other digital strategies. Many healthcare professionals hold back on implementing digital strategies because they do not want to […]

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The Best in B2C Pharmaceutical and Health Care Content Marketing

The Best in B2C Pharmaceutical and Health Care Content Marketing

Today’s consumer is accustomed to having access to the information they need at any moment and being connected to others no matter location. The impact that this hyper-connectivity has had on various industries and consumers is immeasurable and has been one of the most transformative innovations in recent years. One industry that has felt the […]

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True Healthcare Website Conversion Optimization Is a Big Data Problem

True Healthcare Website Conversion Optimization Is a Big Data Problem

Within the healthcare industry, website conversion rates can vary from 3% to 8%. Therefore, a website with an 8% conversion rate is doing well. However, in absolute terms, 8% is tiny compared to the 92% that didn’t convert. Why is that? Why are conversion rates so low? The quick answer is that people aren’t identical. […]

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Why the Doctor Won’t Text You Now

Why the Doctor Won’t Text You Now

For a growing number of people, the main way to communicate with people, both personally and professionally, is through their smartphones. While digital communication has become widely accepted, there is one place where its adoption is lagging: health care. U.S. News and World Report points to a Nielsen survey that shows that the vast majority […]