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How Do You Quantify Your Healthcare Marketing?

How Do You Quantify Your Healthcare Marketing?

If you’re reading this, your employer is likely reacting to the new marketplace post-ACA, with incredible shifts in the way it does business: reimbursements are shrinking, margins are getting tighter, and quality of care will be more important than quantity. For marketers, the battleground for consumer choice has also been shifting: many important healthcare decisions […]

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The Payer-Marketing Power Shift Is Here

The Payer-Marketing Power Shift Is Here

By Zoe Dunn, Prinicpal at Hale Advisors The changes coming because of the Affordable Care Act (ACA) are going to impact (or already have?!) pharma’s relationships with payers and consumers. So, what changes has your company made to accommodate this new business model? Have you shifted some of your marketing budget from DTC to payer? […]

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Comments Off on The New Math

The New Math

The New Math

We need a new math for health care. The old math isn’t working. It’s becoming increasingly clear that the future of health care is now arithmetically impossible. You know, the future where the trend bends, the people get everything they want without paying more, the doctors are whole and happy, the hospitals flourish because there […]

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Healthcare Legislation is Rapidly Affecting Pharma Marketing

Healthcare Legislation is Rapidly Affecting Pharma Marketing

New Channels and Opportunities Available Federal funding for physician utilization requirements and emerging healthcare technology will continue to change the way pharmaceutical marketers reach physicians. The federal government continues to use their leverage to drive the adoption of technology in healthcare. The development of Health IT is in the best interests of all parties involved—physicians, […]

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Healthcare in the New Millennium

Healthcare in the New Millennium

Healthcare reform is the new reality. All stakeholders are reading the fine print, and the tea leaves, and trying to identify what it all means. There are two big themes in the new law: First, more people will be covered but at lower reimbursement; second, there are seeds of change to shift the game from […]