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What Coca-Cola Can Teach Hospitals About Marketing Budgets

What Coca-Cola Can Teach Hospitals About Marketing Budgets

Guest Blog by Alex Panagiotopoulos, Account Executive at Hale Advisors Summerís is officially coming to a close next week, and itís time to start thinking about everyoneís favorite topic: budget planning for next year! Luckily for you, weíve got some tips for you to make your 2015 budget a success. To echo the authors of […]

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The Freakonomics Approach to Hospital Marketing

The Freakonomics Approach to Hospital Marketing

Guest Blog by Alex Panagiotopoulos, Account Executive at Hale Advisors Itís time for healthcare organizations to use data to devastate the old way of doing marketing. According to Freakonomics authors Steven Levitt and Stephen Dubner, the first step is to make a difficult confession: ďI donít know.Ē Dubner and Levitt have made a career out […]