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Pharmacy CRM Strategy: Think About Your Customers and Not the Medicines and Illnesses

Pharmacy CRM Strategy: Think About Your Customers and Not the Medicines and Illnesses

When we talk about the healthcare industry, we usually talk about all the changes and transformations that are taking place. The list of topics of discussion are ongoing, and they are mostly about the following: Cost of insurance Types of medical coverage Affordable Care Act Effects of taking certain medications Since there is more information […]

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New FDA Guidance Could Support Digital Transformation in Medical Devices

New FDA Guidance Could Support Digital Transformation in Medical Devices

The digital transformation sweeping across health care is moving quickly. Like most things regarding technology, regulation is slow to keep up, but the Food and Drug Administration’s perspective on regulating new wearable technology and mobile apps is getting a little clearer. The agency recently issued draft guidance stating that it wouldn’t regulate “low-risk” devices that are intended […]

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Engagement Technology: the Answer to the “White Coat Syndrome”

Engagement Technology: the Answer to the “White Coat Syndrome”

It is interesting to see the development of patient engagement in the medical industry.  In years past, it was common for patients to “clam up” when visiting a medical professional.  The anxiety experienced labeled “white coat syndrome” often causes a patient’s blood pressure to elevate.  It was up to the medical staff to ask a series of […]