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Moving Beyond The Pill Is Necessary In Order To Make A Difference In People’s Lives

Moving Beyond The Pill Is Necessary In Order To Make A Difference In People’s Lives

Some companies in various industries are just that, companies that are only interested in creating products and selling their products to consumers. For many years, the pharmaceutical companies were considered to be part of this group, but due to pressure in the market, unwavering managed care and better resources for consumers to educate themselves, everything has changed. Now […]

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Patient Empowerment: Are You The Link Your Patients Need?

Patient Empowerment: Are You The Link Your Patients Need?

Patient empowerment is a powerful force in the health care world. You are fighting to receive effective, productive, and efficient outcomes, so it is highly important that patients are able to take responsibility of their own health care. Being educated should always be at the top of your plans. However, if patients have the information without […]

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New Google Offering Brings Digital Transformation to Internet Health Searches

New Google Offering Brings Digital Transformation to Internet Health Searches

In this day and age, the Internet is the first source of health care information for the vast majority of patients. But the problem with searching for health information over the Internet is the same problem that arises with any Internet search: Queries turn up a lot of information and it’s hard to sort the […]

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Keys to Conducting a Successful & Compliant Digital Marketing Pharma Campaign

Keys to Conducting a Successful & Compliant Digital Marketing Pharma Campaign

If pharmaceutical and medical device companies are on the fence about how to incorporate social media into their digital marketing campaigns, they better get moving. The reason is simple: That’s where patients and consumers are. The first place that most people turn to for health information is the Internet. Increasingly, the main way that people access the […]

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By the Patients, For the Patients

By the Patients, For the Patients

Guest Blog by Tom Jones, SVP at Makovsky In 1786, Thomas Jefferson wrote, “Who then can so softly bind up the wound of another as he who has felt the same wound himself?” Today, the need for empathy and camaraderie remains central to patient outcomes. As brand managers and marketers, helping patients find the support […]