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For Physicians, Time Is A Deciding Factor for Medical Info Searches in Print Versus Online

For Physicians, Time Is A Deciding Factor for Medical Info Searches in Print Versus Online

When it comes to staying on top of the latest developments in pharmaceuticals and medical treatments, most physicians are still old school. They routinely use print medical journals, as well as medical conventions and meetings. But there are key circumstances when clinicians choose to get their medical information electronically. Knowing the differences can make a […]

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IBM’s Watson Shows How Big Data Helps Drug Discovery

IBM’s Watson Shows How Big Data Helps Drug Discovery

Laboratories are the traditional setting for drug discovery. But some of earliest drug discovery work is now happening in a different kind of laboratory — a computer lab. IBM has made no secret of how its Watson supercomputer can bring the power of big data analytics to health care. Now Big Blue is showing how […]

CATEGORY: Big Data
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Moving Beyond The Pill Is Necessary In Order To Make A Difference In People’s Lives

Moving Beyond The Pill Is Necessary In Order To Make A Difference In People’s Lives

Some companies in various industries are just that, companies that are only interested in creating products and selling their products to consumers. For many years, the pharmaceutical companies were considered to be part of this group, but due to pressure in the market, unwavering managed care and better resources for consumers to educate themselves, everything has changed. Now […]

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Patient Empowerment: Are You The Link Your Patients Need?

Patient Empowerment: Are You The Link Your Patients Need?

Patient empowerment is a powerful force in the health care world. You are fighting to receive effective, productive, and efficient outcomes, so it is highly important that patients are able to take responsibility of their own health care. Being educated should always be at the top of your plans. However, if patients have the information without […]

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New Google Offering Brings Digital Transformation to Internet Health Searches

New Google Offering Brings Digital Transformation to Internet Health Searches

In this day and age, the Internet is the first source of health care information for the vast majority of patients. But the problem with searching for health information over the Internet is the same problem that arises with any Internet search: Queries turn up a lot of information and it’s hard to sort the […]

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Keys to Conducting a Successful & Compliant Digital Marketing Pharma Campaign

Keys to Conducting a Successful & Compliant Digital Marketing Pharma Campaign

If pharmaceutical and medical device companies are on the fence about how to incorporate social media into their digital marketing campaigns, they better get moving. The reason is simple: That’s where patients and consumers are. The first place that most people turn to for health information is the Internet. Increasingly, the main way that people access the […]

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By the Patients, For the Patients

By the Patients, For the Patients

Guest Blog by Tom Jones, SVP at Makovsky In 1786, Thomas Jefferson wrote, “Who then can so softly bind up the wound of another as he who has felt the same wound himself?” Today, the need for empathy and camaraderie remains central to patient outcomes. As brand managers and marketers, helping patients find the support […]