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A Customer Centricity Model Can Help Transform Your Pharma Organization

A Customer Centricity Model Can Help Transform Your Pharma Organization

As the years go by, the landscape of healthcare will continue to evolve. As the landscape evolves, the manufacturers of pharmaceuticals need to be able to stay on the same pace with all of the changes. With the conditions of the market, there are requirements that need a company to either give their model an […]

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Engagement Technology: the Answer to the “White Coat Syndrome”

Engagement Technology: the Answer to the “White Coat Syndrome”

It is interesting to see the development of patient engagement in the medical industry.  In years past, it was common for patients to “clam up” when visiting a medical professional.  The anxiety experienced labeled “white coat syndrome” often causes a patient’s blood pressure to elevate.  It was up to the medical staff to ask a series of […]

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How Can A Successful HCP Relationship Be Built?

How Can A Successful HCP Relationship Be Built?

The pharmaceutical world has undergone significant changes in the past few years. There has been plenty of economic factors, among other things, that have reduced how much value pharmaceutical reps can add in their communication with an HCP. As a result in the reduction of value and the opportunity to build credibility, pharmaceutical companies are looking […]