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Infographic: Annual Healthcare Professional Communication Report 2018 Key Insights

Infographic: Annual Healthcare Professional Communication Report 2018 Key Insights

With the movement toward value-based care, emerging mobile technologies and shifts in regulatory policy, the world of healthcare is in a state of flux. The 2018 edition of the annual HealthLink Dimensions Healthcare Professional Communication Survey gathered responses from 734 physicians, nurse practitioners and physician assistants, uncovering insights into how organizations can most effectively connect […]

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How HCPs Want to Receive Information

How HCPs Want to Receive Information

To be successful in their outreach efforts, healthcare marketing professionals need to recognize and utilize the communication preferences of doctors, nurse practitioners and other providers. Knowing what forms of interaction work best and which information providers are most interested in can help life science organizations tailor their messages and gain a loyal and responsive audience. […]

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The Pharmaceutical Balancing Act: Global Reach, Compliance and Time-to-Market

The Pharmaceutical Balancing Act: Global Reach, Compliance and Time-to-Market

Pharmaceutical brands are under unique pressures when it comes to promoting their products and services. In order to get new products and services to healthcare providers they need to be able to share information with verified healthcare providers, as quickly as possible. The typical challenge is the various regulatory and compliance mandates dictated by the […]

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Why Live Online Physician Engagement Rocks

Why Live Online Physician Engagement Rocks

Brand marketers are making significant investments in digital marketing. According to IMS Strategic Data 2015, the investment in e-meetings is growing the fastest, at 55%, while the investment in face-to-face meetings with HCPs decreased 23%. Thatís not surprising as it becomes increasingly difficult to get appointments with clinicians. Len Starnes, an internationally recognized pharma thought […]

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5 Critical Insights Into Physician Marketing

5 Critical Insights Into Physician Marketing

Guest blog post by HealthLink Dimensions Despite many companiesí best efforts, understanding what messages will compel physicians to respond remains somewhat elusive. According to the Kaiser Family Foundation, there were more than 893,000 active practicing physicians in the U.S. as of September 2014. Although the number itself is significant Ė showcasing the opportunity marketers have […]

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FDA Joins Health Care’s Digital Transformation with Drug Shortage Mobile App

FDA Joins Health Care’s Digital Transformation with Drug Shortage Mobile App

Pharmaceutical companies arenít the only ones changing their approach to medicine to become more digitally focused. The Food and Drug Administration is joining health care’s†digital transformation†with a new mobile app that will allow health care professionals to track drug shortages. Drug shortages have become a regular problem, first emerging in 2011 and 2012 as supplies […]

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CLM: Establishing True Relationships With A Healthcare Professional

CLM: Establishing True Relationships With A Healthcare Professional

Things move fast in today’s world and†it is time we also look forward within the pharmaceutical industry. The entire context on which the pharmaceutical industry operates is continually changing, and this can have big implications for the entire industry. All of the changes have serious consequences for the way a pharmaceutical company will market their […]