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Why Live Online Physician Engagement Rocks

Why Live Online Physician Engagement Rocks

Brand marketers are making significant investments in digital marketing. According to IMS Strategic Data 2015, the investment in e-meetings is growing the fastest, at 55%, while the investment in face-to-face meetings with HCPs decreased 23%. Thatís not surprising as it becomes increasingly difficult to get appointments with clinicians. Len Starnes, an internationally recognized pharma thought […]

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5 Critical Insights Into Physician Marketing

5 Critical Insights Into Physician Marketing

Guest blog post by HealthLink Dimensions Despite many companiesí best efforts, understanding what messages will compel physicians to respond remains somewhat elusive. According to the Kaiser Family Foundation, there were more than 893,000 active practicing physicians in the U.S. as of September 2014. Although the number itself is significant Ė showcasing the opportunity marketers have […]

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FDA Joins Health Care’s Digital Transformation with Drug Shortage Mobile App

FDA Joins Health Care’s Digital Transformation with Drug Shortage Mobile App

Pharmaceutical companies arenít the only ones changing their approach to medicine to become more digitally focused. The Food and Drug Administration is joining health care’s†digital transformation†with a new mobile app that will allow health care professionals to track drug shortages. Drug shortages have become a regular problem, first emerging in 2011 and 2012 as supplies […]

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CLM: Establishing True Relationships With A Healthcare Professional

CLM: Establishing True Relationships With A Healthcare Professional

Things move fast in today’s world and†it is time we also look forward within the pharmaceutical industry. The entire context on which the pharmaceutical industry operates is continually changing, and this can have big implications for the entire industry. All of the changes have serious consequences for the way a pharmaceutical company will market their […]