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One Marketer’s Fix to the “Yelp Problem”

One Marketer’s Fix to the “Yelp Problem”

Guest Blog by Alex Panagiotopoulos, Hale Advisors Does your hospital have bad reviews? How one marketer fixed his physicians’ “Yelp Problem.” At Hale Advisors, we recommend a 70/20/10 marketing investment strategy for our clients: 70% of a marketing budget should be used on “traditional” tactics, 20% on innovation in segmentation and targeting, and 10% on experiments, […]

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Top 5 Questions to Ask When Hiring a Project Manager

Top 5 Questions to Ask When Hiring a Project Manager

Guest Blog by Jill Trees, Hall Advisors You’ve taken on more clients, your workload has doubled, and your staff is already stretched too thin – it’s time to hire a project manager. You’ve gotten some word-of-mouth personal referrals and have narrowed your search down to a handful of top candidates. But how do you discern […]

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FDA’s Restrictive Twitter Guidance Undermines Customer Experience for Pharma

FDA’s Restrictive Twitter Guidance Undermines Customer Experience for Pharma

Guest Blog by Zoe Dunn, Principal at Hale Advisors There are a lot of good POVs on the FDA’s recent Draft Guidance around Social Media (a sampling here, here, here and here). So at Hale Advisors, we decided to focus on a couple of items that caught our attention: Correction of Misinformation As we wrote last fall […]

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What Coca-Cola Can Teach Hospitals About Marketing Budgets

What Coca-Cola Can Teach Hospitals About Marketing Budgets

Guest Blog by Alex Panagiotopoulos, Account Executive at Hale Advisors Summer’s is officially coming to a close next week, and it’s time to start thinking about everyone’s favorite topic: budget planning for next year! Luckily for you, we’ve got some tips for you to make your 2015 budget a success. To echo the authors of […]

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The Freakonomics Approach to Hospital Marketing

The Freakonomics Approach to Hospital Marketing

Guest Blog by Alex Panagiotopoulos, Account Executive at Hale Advisors It’s time for healthcare organizations to use data to devastate the old way of doing marketing. According to Freakonomics authors Steven Levitt and Stephen Dubner, the first step is to make a difficult confession: “I don’t know.” Dubner and Levitt have made a career out […]

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How the #icebucketchallenge Beat Healthcare Brands at Their Own Game

How the #icebucketchallenge Beat Healthcare Brands at Their Own Game

By guest blogger: Alex Panagiotopoulos, Hale Advisors The #icebucketchallenge has taken over social media. It matters for healthcare companies and charities who use social media, and not just because our own Beth Bengtson and Zoe Dunn completed it. By getting freezing water dumped on their heads, Beth and Zoe were part of a trend that saw […]

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The Payer-Marketing Power Shift Is Here

The Payer-Marketing Power Shift Is Here

By Zoe Dunn, Prinicpal at Hale Advisors The changes coming because of the Affordable Care Act (ACA) are going to impact (or already have?!) pharma’s relationships with payers and consumers. So, what changes has your company made to accommodate this new business model? Have you shifted some of your marketing budget from DTC to payer? […]

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Partnering to Prosper: A Candid Discussion About Evolving the Agency/Client Relationship

Partnering to Prosper: A Candid Discussion About Evolving the Agency/Client Relationship

James Chase, MM&M Editor in Chief, recently conducted a candid discussion with pharma industry executives, from both the client and agency sides of the business. In addition to Zoe Dunn, Principal at Hale Advisors and Co-Chair of Digital Pharma West, participants included leaders from Pfizer, Zoegnix, ICC Lowe, IPG, and PharmFresh.TV participated. James began the […]