Post Pic

3,450 views

0 Comment

Digital Transformation: Google Glass Helps Doctors and Patients

Digital Transformation: Google Glass Helps Doctors and Patients

Google Glass, hailed in 2012 as the next step in video streaming and virtual reality, appeared to fade just a few years later. Although gone from consumer shelves,  the Wall Street Journal reveals that Google re-positioned development for the business-to-business market, especially healthcare and manufacturing. These areas benefit from real-time video communication in a head-mounted and […]

Post Pic

4,384 views

0 Comment

Analyzing Internet Searches for Side Effects Shows the Digital Transformation of Drug Research

Analyzing Internet Searches for Side Effects Shows the Digital Transformation of Drug Research

Someday, perhaps in the not too distant future, the dangerous side effects of drugs could be identified and tracked by analyzing Google searches. The Food and Drug Administration is talking with the Internet search giant about using the company’s search technology to identify previously unknown side effects of drugs, according to Bloomberg Business. If the […]

CATEGORY: Big Data, Healthcare
Post Pic

3,250 views

0 Comment

New Google Offering Brings Digital Transformation to Internet Health Searches

New Google Offering Brings Digital Transformation to Internet Health Searches

In this day and age, the Internet is the first source of health care information for the vast majority of patients. But the problem with searching for health information over the Internet is the same problem that arises with any Internet search: Queries turn up a lot of information and it’s hard to sort the […]

Post Pic

2,292 views

0 Comment

2 Inside Secrets for Creating a Modern Website to Boost Your Digital Marketing

2 Inside Secrets for Creating a Modern Website to Boost Your Digital Marketing

Creating a modern website can be the difference between being in the green or being in the red. Here are two easy and practical tips that you can use to get an edge on your competition. Optimize Your Home Page The most important page on your website is arguably your home page. You should concentrate […]

Post Pic

5,559 views

0 Comment

Utilizing Google to Enhance Global Marketing Savviness

Utilizing Google to Enhance Global Marketing Savviness

The world is becoming a more global place than ever. How can you compete with other businesses and outshine them? The answer is information. That is why the world is sometimes called a knowledge economy. As the world becomes global, the economies of the world getting closer and closer to each other, global marketing is […]

Post Pic

4,050 views

0 Comment

One Marketer’s Fix to the “Yelp Problem”

One Marketer’s Fix to the “Yelp Problem”

Guest Blog by Alex Panagiotopoulos, Hale Advisors Does your hospital have bad reviews? How one marketer fixed his physicians’ “Yelp Problem.” At Hale Advisors, we recommend a 70/20/10 marketing investment strategy for our clients: 70% of a marketing budget should be used on “traditional” tactics, 20% on innovation in segmentation and targeting, and 10% on experiments, […]

Post Pic

44,853 views

0 Comment

Digital Marketing: Getting the Most out of Photos for SEO

Digital Marketing: Getting the Most out of Photos for SEO

Digital Marketing and SEO inbound marketing can make or break your business. Success on search engines like Google has become imperative to modern business, and everyone is constantly trying to appeal to the algorithms that determine page rank and keyword relevancy. More and more businesses are turning to social media, blogs, external links, and strategic keywords, […]

Post Pic

3,116 views

0 Comment

Is Facebook the New Google?

Is Facebook the New Google?

Hitwise, an online analytical firm, recently released some data indicating that Facebook exceeded Google in their number of hits per week. They suggested that Facebook was going to be the new search engine of choice and went even further to indicate that this is the source where consumers are getting their news. Although these statistics […]

Post Pic

19,510 views

0 Comment

Can Google’s Improved Algorithm Lead to Better Patient Web Accessibility?

Can Google’s Improved Algorithm Lead to Better Patient Web Accessibility?

In anticipation of Bing’s launch in late May 2009, Google began to revamp its search algorithm to positively impact the following: Speed The speed of search results matters to search engine users. If results take too long to download, users will go elsewhere. Why should this matter? Search marketers spend money where they know quality […]

CATEGORY: Categories