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Multi-channel marketing report: Are pharma companies lagging in social media use?

Multi-channel marketing report: Are pharma companies lagging in social media use?

Multi-channel marketing is key to the survival of your company.  It’s important that you reach out to consumers not only through one or two traditional avenues, such as mass mailings or TV commercials; companies also need to take advantage of the digital world, and instantly connect with consumers through multiple devices and through multiple social […]