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Digital Marketing and Its Big Role in Promoting Your Brand and Products

Digital Marketing and Its Big Role in Promoting Your Brand and Products

Traditionally, companies in the pharmaceutical industry have been slow to use the methods that other businesses had already caught on to help improve business. Things have changed today though; many companies in the pharmaceutical industry are adopting various†digital marketing†techniques in order to improve their business strategies. Pharmaceutical companies and pharmaceutical brands are improving their†marketing efforts […]

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The Increasingly Fragmented Marketplace

The Increasingly Fragmented Marketplace

Guest Blog by Scott Monty When social media began to truly take off in the mainstream some three to four years ago, it became clear that there were additional outposts where brands needed to spend their time and resources. Facebook, Twitter, YouTube and more became de rigueur in the marketer’s playbook. So, teams were assembled […]

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How the #icebucketchallenge Beat Healthcare Brands at Their Own Game

How the #icebucketchallenge Beat Healthcare Brands at Their Own Game

By guest blogger:†Alex Panagiotopoulos, Hale Advisors The #icebucketchallenge has taken over social media. It matters for healthcare companies and charities who use social media, and not just because our own Beth Bengtson and Zoe Dunn completed it. By getting freezing water dumped on their heads, Beth and Zoe were part of a trend that saw […]

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How To Get One Million Users

How To Get One Million Users

The number one million, doesnít mean what it used toÖ but it is still an important number in mobile health technology. Mainly because we havenít heard it used much, in the context of adoption. The fitness and nutrition category has bested the coveted one million user mark, but I havenít seen any other category touting […]

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Does Your Kidney Have A Facebook Page?

Does Your Kidney Have A Facebook Page?

I have a friend who received a kidney transplant a few months ago. His kidney was donated from a mutual friend. Needless to say, many of our friends wanted frequent updates on their surgery and their recovery. In the past, whenever one of us had a major life event such as surgery or a birth, […]

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Is Facebook the New Google?

Is Facebook the New Google?

Hitwise, an online analytical firm, recently released some data indicating that Facebook exceeded Google in their number of hits per week. They suggested that Facebook was going to be the new search engine of choice and went even further to indicate that this is the source where consumers are getting their news. Although these statistics […]

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Work and Play 2.0

Work and Play 2.0

With the term ďUnfriend” having been named the word of the year by the New Oxford American dictionary, itís probably a term thatís no stranger to those of us living and working the in realm of social networking. Specifically when our professional and personal lives collide. As one who adores the benefits of sites like […]