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Caught in a Trap: The Consequences of Spam Traps

Caught in a Trap: The Consequences of Spam Traps

Guest blog post by HealthLink Dimensions Executing an effective medical email marketing campaign takes time and effort. From crafting the perfect subject line to targeting the right audience, marketing emails require thorough attention to detail from start to finish. After spending hours perfecting a new email campaign, the last thing you want is for your […]

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5 Critical Insights Into Physician Marketing

5 Critical Insights Into Physician Marketing

Guest blog post by HealthLink Dimensions Despite many companies’ best efforts, understanding what messages will compel physicians to respond remains somewhat elusive. According to the Kaiser Family Foundation, there were more than 893,000 active practicing physicians in the U.S. as of September 2014. Although the number itself is significant – showcasing the opportunity marketers have […]