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New Technology Solves Problems for Healthcare Marketers

New Technology Solves Problems for Healthcare Marketers

If you’re still dealing with high costs, long timeframes and other restraints associated with digital development, you are missing out on some exciting new developments. Healthcare marketing and communications professionals are breaking free of traditional web development cost and time restraints, while also benefitting from innovative content marketing solutions made possible by new software platforms. […]

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How Digital Transformation Increases Public Health by Empowering Patients

How Digital Transformation Increases Public Health by Empowering Patients

Doctors have always struggled with getting patients to implement their advice, since patients often lack the follow-through that is required for a complete cure. An article in HealthDay points out only one-third of people who are prescribed medicine actually follow the instructions on the bottle: the rate of patient adherence is dangerously low. As the […]

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GSK Makes Apple’s ResearchKit Part of the Digital Transformation of Clinical Trials

GSK Makes Apple’s ResearchKit Part of the Digital Transformation of Clinical Trials

As far as clinical trials have come adopting new technology, there are still areas where devices haven’t been able to make the research process faster or more efficient. Clinical trials still struggle to recruit participants in a speedy manner, and when patients are recruited, clinical investigators have difficulty collecting patient data. Technology giant Apple offered […]

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Pfizer and IBM Turn to IoT in Digital Transformation of Clinical Trials

Pfizer and IBM Turn to IoT in Digital Transformation of Clinical Trials

The so-called Internet of Things is making its mark on various aspects of medicine, bringing new ways to monitor and diagnose medical conditions. But much of the discussion about IoT in health care involves treating patients in a clinical setting. Two behemoths of industry, Pfizer and IBM, are now joining forces to bring IoT into […]

CATEGORY: Uncategorized
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Why the Doctor Won’t Text You Now

Why the Doctor Won’t Text You Now

For a growing number of people, the main way to communicate with people, both personally and professionally, is through their smartphones. While digital communication has become widely accepted, there is one place where its adoption is lagging: health care. U.S. News and World Report points to a Nielsen survey that shows that the vast majority […]

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Promoting Medical and Health Education Globally Through Digital Transformation

Promoting Medical and Health Education Globally Through Digital Transformation

One of the major benefits of the healthcare industry’s digital transformation is the ability to share information with people no matter where they are located. A recent article from Fast Company highlights this critical development in medical services. The article discusses how doctors in Third World countries can communicate with other doctors around the world […]

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Do Not Underestimate The Power Of Digital Transformation

Do Not Underestimate The Power Of Digital Transformation

Along with every year, there are new challenges and new trends to keep up with. Digital transformation is something that has been in existence for a significant amount of time, but it is still a challenge for many industries, including the pharmaceutical industry. Digital transformation is not centered around a certain type of hardware or […]

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Why Healthcare Needs a Digital Transformation to Reach Millennial Patients

Why Healthcare Needs a Digital Transformation to Reach Millennial Patients

Baby boomers are the biggest consumers of health care at the moment, but they are no longer the largest demographic. Millennials have overtaken boomers as the largest living generation, which means that the healthcare industry needs to adjust its approach to patient outreach. Television ads are a great way to reach older patients but connecting […]

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Analyzing Internet Searches for Side Effects Shows the Digital Transformation of Drug Research

Analyzing Internet Searches for Side Effects Shows the Digital Transformation of Drug Research

Someday, perhaps in the not too distant future, the dangerous side effects of drugs could be identified and tracked by analyzing Google searches. The Food and Drug Administration is talking with the Internet search giant about using the company’s search technology to identify previously unknown side effects of drugs, according to Bloomberg Business. If the […]

CATEGORY: Big Data, Healthcare