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Why Healthcare Needs a Digital Transformation to Reach Millennial Patients

Why Healthcare Needs a Digital Transformation to Reach Millennial Patients

Baby boomers are the biggest consumers of health care at the moment, but they are no longer the largest demographic. Millennials have overtaken boomers as the largest living generation, which means that the healthcare industry needs to adjust its approach to patient outreach. Television ads are a great way to reach older patients but connecting […]

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Analyzing Internet Searches for Side Effects Shows the Digital Transformation of Drug Research

Analyzing Internet Searches for Side Effects Shows the Digital Transformation of Drug Research

Someday, perhaps in the not too distant future, the dangerous side effects of drugs could be identified and tracked by analyzing Google searches. The Food and Drug Administration is talking with the Internet search giant about using the company’s search technology to identify previously unknown side effects of drugs, according to Bloomberg Business. If the […]

CATEGORY: Big Data, Healthcare
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New Google Offering Brings Digital Transformation to Internet Health Searches

New Google Offering Brings Digital Transformation to Internet Health Searches

In this day and age, the Internet is the first source of health care information for the vast majority of patients. But the problem with searching for health information over the Internet is the same problem that arises with any Internet search: Queries turn up a lot of information and it’s hard to sort the […]

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FDA Joins Health Care’s Digital Transformation with Drug Shortage Mobile App

FDA Joins Health Care’s Digital Transformation with Drug Shortage Mobile App

Pharmaceutical companies aren’t the only ones changing their approach to medicine to become more digitally focused. The Food and Drug Administration is joining health care’s digital transformation with a new mobile app that will allow health care professionals to track drug shortages. Drug shortages have become a regular problem, first emerging in 2011 and 2012 as supplies […]

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Creating a Holistic Experience Online – Pharma’s Next Step

Creating a Holistic Experience Online – Pharma’s Next Step

Staying ahead of the competition as a pharma company means going beyond offering certain medications or drugs. It means improving the overall experience that patients have when they turn to you for products and services. A recent article from Forbes on the digital transformation of pharma companies discusses the possibilities of pharma companies using the […]

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Will there always be a need for a “Center of Excellence”?

Will there always be a need for a “Center of Excellence”?

By Beth Bengtson Centers of Excellence are known by many names: Digital Centers of Excellence, Multi-Channel Marketing, Innovation Centers. Regardless of what they’re called, their goal is always the same: to ensure the organization is embracing the latest innovations in technology and communications. I’ve spent more than 15 years working in the healthcare and pharmaceutical […]