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7 Digital Innovations That Will Disrupt Pharma (As We Know It Today)

7 Digital Innovations That Will Disrupt Pharma (As We Know It Today)

In recent years, digital innovation has fundamentally transformed the pharmaceutical industry. Despite concerns about compliance and risk mitigation, the world of “digital” is rapidly infiltrating the way in which pharmaceutical, medical, scientific, market access and marketing teams are communicating, collaborating and crowdsourcing new ideas. In short, we are seeing an unprecedented level of disruption. This […]

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Creating Your Beyond the Pill Strategy

Creating Your Beyond the Pill Strategy

To truly embrace the variety of digital technologies available, companies will need to change their way of thinking if they want to create beyond the pill strategies and solutions that will result in a high-quality value. There has been a significant amount of chatter about beyond the pill solutions and strategies for several years. With […]

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Pharma in the Digital Age

Pharma in the Digital Age

We are living in a digital age, and this results in more patients being less depending on their health care providers for advice and information. More patients are now able to take more control of their lives and their health. Patients feel empowered because there is so much information available for them to use online, […]

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Keeping up with Your Customer through Digital Transformation

Keeping up with Your Customer through Digital Transformation

More consumers are starting to take more control over their healthcare. Because of this, changes have to be made so all the needs of consumers will be met. Consumers are now preferring a better way to get their medical care and have access to their health information. When it comes to the type of healthcare […]

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Dive Into the World of Digital Transformation

Dive Into the World of Digital Transformation

Digitalization is significantly changing the way businesses in every industry are performing. Digitalization is also impacting the way businesses obtain value and gain advantages over their competition. In the pharmaceutical industry, patients want to be able to have access to information that will give them the opportunity to successfully manage their health. The majority of […]

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Predictive Analytics Eases Staff Shortages in Digital Transformation of Nurse Management

Predictive Analytics Eases Staff Shortages in Digital Transformation of Nurse Management

One of the biggest challenges facing health care is staffing. The shortage of nurses is an ongoing problem at medical facilities across the country. Recruiting more people into the nursing profession is one way to address the shortage, but that’s not the only solution to the problem. Predictive analytics can help medical facilities make the […]

CATEGORY: Healthcare
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Smartphones Bring Digital Transformation to the Physician’s Examining Room

Smartphones Bring Digital Transformation to the Physician’s Examining Room

Advances in medical technology have given clinicians ways find the genetic cause of disease and, in some cases, precisely match a drug to the precise needs of a patient. But one of the most significant advances in medical care is something that patients might take for granted, something that was not initially developed with medical […]

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Creating More Engaging Healthcare Advertising Solutions

Creating More Engaging Healthcare Advertising Solutions

The Pharmaceutical industry still lags behind other industries in the use of digital marketing, but there is a significant upward trend in the spend on digital advertising directed to consumers and healthcare professionals. eMarketer forecasts that pharma marketers will spend $1.81 billion on paid online and mobile advertising in 2016, up from $1.64 billion in […]

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New York Hospital’s Patient Platform Leads Digital Transformation of Health Care

New York Hospital’s Patient Platform Leads Digital Transformation of Health Care

New York-Presbyterian is one of the largest hospitals in the country, in both size and scope. Besides providing a wide range of healthcare services, the institution is a teaching hospital and a research center. The health system says it employs 29,000 and serves more than 2 million patients each year. Now the hospital is taking […]