With an incredible wealth of health care knowledge at the hands of the average consumer, the symbolic “big data set” in pharma is more complex than ever. Individual health care searches from consumers have created a treasure trove of information, and the company that is able to extract this data and personalize it based on […]

In recent years, digital innovation has fundamentally transformed the pharmaceutical industry. Despite concerns about compliance and risk mitigation, the world of “digital” is rapidly infiltrating the way in which pharmaceutical, medical, scientific, market access and marketing teams are communicating, collaborating and crowdsourcing new ideas. In short, we are seeing an unprecedented level of disruption. This […]

To truly embrace the variety of digital technologies available, companies will need to change their way of thinking if they want to create beyond the pill strategies and solutions that will result in a high-quality value. There has been a significant amount of chatter about beyond the pill solutions and strategies for several years. With […]

We are living in a digital age, and this results in more patients being less depending on their health care providers for advice and information. More patients are now able to take more control of their lives and their health. Patients feel empowered because there is so much information available for them to use online, […]

More consumers are starting to take more control over their healthcare. Because of this, changes have to be made so all the needs of consumers will be met. Consumers are now preferring a better way to get their medical care and have access to their health information. When it comes to the type of healthcare […]

Digitalization is significantly changing the way businesses in every industry are performing. Digitalization is also impacting the way businesses obtain value and gain advantages over their competition. In the pharmaceutical industry, patients want to be able to have access to information that will give them the opportunity to successfully manage their health. The majority of […]

One of the biggest challenges facing health care is staffing. The shortage of nurses is an ongoing problem at medical facilities across the country. Recruiting more people into the nursing profession is one way to address the shortage, but that’s not the only solution to the problem. Predictive analytics can help medical facilities make the […]

Advances in medical technology have given clinicians ways find the genetic cause of disease and, in some cases, precisely match a drug to the precise needs of a patient. But one of the most significant advances in medical care is something that patients might take for granted, something that was not initially developed with medical […]

The Pharmaceutical industry still lags behind other industries in the use of digital marketing, but there is a significant upward trend in the spend on digital advertising directed to consumers and healthcare professionals. eMarketer forecasts that pharma marketers will spend $1.81 billion on paid online and mobile advertising in 2016, up from $1.64 billion in […]