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Creating Your Beyond the Pill Strategy

Creating Your Beyond the Pill Strategy

To truly embrace the variety of digital technologies available, companies will need to change their way of thinking if they want to create beyond the pill strategies and solutions that will result in a high-quality value. There has been a significant amount of chatter about beyond the pill solutions and strategies for several years. With […]

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Creating Positive Experiences For Your Patients

Creating Positive Experiences For Your Patients

When patients have positive experiences when dealing with health issues, it has a positive impact in improving the health and medical outcomes of those patients. When patients have a positive experience before, during, and after their medical visit, they will be more motivated to stay on top of their treatment and medication plans because they […]

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Big Data: A Powerful Pharma Marketing Tool

Big Data: A Powerful Pharma Marketing Tool

The world around us is full of information. Worn areas of carpeting indicate household traffic flow patterns. The fungi infested trunk of a leaning backyard tree indicates an impending fall during the next wind storm. The digital world too, is filled with information, or big data, that’s increasing each year at an accelerating rate. Within […]

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Important Benefits of Multichannel Marketing That Make a Difference

Important Benefits of Multichannel Marketing That Make a Difference

When it comes to media platforms, people have different preferences. In addition, some individuals use multiple platforms throughout the day for different purposes. That’s why specializing in a single marketing channel is too limiting. Getting your message across to as large an audience as possible requires a multichannel marketing approach. Beyond expanding your reach, other […]

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Three Digital Marketing Misconceptions That Can Lead You Astray

Three Digital Marketing Misconceptions That Can Lead You Astray

Because digital marketing is complex and constantly evolving, too many people form erroneous opinions about the subject. When these opinions are expressed online, they may be regarded as facts by others simply because they’re published on a website. The Internet’s evolving nature can also generate misconceptions because digital marketing facts that were true years ago […]

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5 Digital Marketing Trends In the Healthcare Industry

5 Digital Marketing Trends In the Healthcare Industry

Technology has changed the way the healthcare industry approaches marketing. Here are some digital marketing trends to look out for. Live Video Streaming Live video streaming is a great way for doctors to keep in touch with their patients. Weekly or monthly streaming sessions can give patients the ability to communicate directly with healthcare professionals […]

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4 Tips for Making the Customer the Center of Your Business

4 Tips for Making the Customer the Center of Your Business

If you want your business to succeed, you need to make your customer the hero of the story. Too many businesses fall into the trap of focusing exclusively on their products and forgetting about their customers. Here are a few ways to make your customers the center of your business. Know Who They Are The […]

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Efficient Multichannel Marketing Using Content Repurposing

Efficient Multichannel Marketing Using Content Repurposing

If you’re a small pharma business, content development for multichannel marketing can be cost prohibitive to outsource, and too time intensive to do yourself. However, that’s only true if you’re developing content separately for each marketing channel. An alternative approach is repurposing content from one format such as text into other formats such as video […]

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Getting Social to Spread Disease Awareness

Getting Social to Spread Disease Awareness

Regardless of how one feels about social media accounts and the things people post, we cannot deny how influential social media has become. While there are many negative things that happen on social media, there are many great things that can happen because we have social media. Social media can bring people together; even people […]