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3 Ways Big Data Can Transform Marketing

3 Ways Big Data Can Transform Marketing

Big data has been touted as a transformative element for many businesses, and it is clear to see why. Across industries and sectors, big data has the potential to help companies drive long-term success for businesses in a far more targeted manner than ever before. Big data has an incredible impact on marketing efforts, especially […]

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Digital Marketing: The Basics

Digital Marketing: The Basics

When you first start marketing your business in order to grow, you might wonder where you should start. While many businesses go the traditional route (such as television advertisements), digital marketing allows smaller companies the chance to reach new customers. They can grow without spending a lot of time and money on traditional marketing. You […]

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Tips to Get Your Digital Marketing Started Right

Tips to Get Your Digital Marketing Started Right

While traditional marketing can be unattainable for most businesses, digital marketing has really opened up new avenues for all business owners. Now anyone can get in front of a new audience (even millions of them)! However, marketing is never easy. You want to get noticed by new customers, yet you don’t want to overdo it […]

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Mobile Friendly Digital Marketing: More Than a Software Fix

Mobile Friendly Digital Marketing: More Than a Software Fix

Web-enabled smartphones are becoming a ubiquitous commodity. When people carry such devices on their person, more likely than not, they will use them to access the Internet rather than waiting until they’re in front of a desktop computer or laptop. It’s a simple matter of convenience. This is the reason for the huge upsurge in […]

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Are Online Social Networks the New Corporate Currency?

Are Online Social Networks the New Corporate Currency?

Online social networks play important roles in how businesses establish contacts, improve processes, and maintain competitiveness. Unfortunately, they also tend to expose not only our positive professional attributes and successes, but also our scars and blemishes. This level of transparency leaves an indelible footprint in our digital ecosystem. It also imparts a feeling of continuous […]

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How CRM Can Help Life Science Companies

How CRM Can Help Life Science Companies

Keeping track of customers and sales goals is very important for companies in all industries. This can even be more important for those that are in the life science industry as companies in this field can have a significant amount of customers — especially when you factor in the different types of customers one company […]

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How Is Digital Changing Marketing Today

How Is Digital Changing Marketing Today

We live in a completely digital world. Almost everyone has access to the internet, and with rise in use of smartphones and tablets, more and more people even have access to the internet on the go! So, how is digital changing marketing today? Digital marketing is quickly becoming more popular than traditional marketing because it […]

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How to Manage Digital Overwhelm (And Stay Sane in the Process!)

How to Manage Digital Overwhelm (And Stay Sane in the Process!)

Email has become a standard commodity in modern day life. Just like death and taxes. Little did Ray Tomlinson, the man credited with “inventing” email in 1972, know that over 3.7 billion people would be using email and sending billions of messages daily! This accounts for nearly 54% of the world’s population! The rise of […]

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Digital Transformation: The Key to Patient Empowerment

Digital Transformation: The Key to Patient Empowerment

There is no denying that our world is becoming more and more connected through the use of online digital media. It’s absolutely everywhere! And it’s changing the way we communicate. The interactive nature of this technology is also changing the way we do business, and the world of healthcare is no different. In recent years, […]