Special thanks to Ellen Hoenig Carlson for providing the following conference overview… If I were allowed but one word to describe Day 2 of Digital Pharma East #digpharm, it would have to be the urgent need for transformation—the need for Pharma Cos to work faster than ever to effect internal change and to jump start [...]

Special thanks to Ellen Hoenig Carlson for providing the following conference overview… Pharma, are you ready to leverage customer insights and closed loop marketing (CLM) in your iPad and mobile initiatives to help support customers? Whew, I did it! The answer to the loaded question…the five areas of big opportunity for Pharma as captured by [...]

ExL Pharma is pleased to announce the 5th Annual Digital Pharma East, taking place at the Loews Philadelphia Hotel in Philadelphia, PA on October 17-20, 2011. This year’s conference is set to be the largest to date, with over 500 of the industry’s most senior-level professionals expected to attend. Offering the most extensive program of [...]

Special thanks to our friends at pharmaphorum for allowing us to publish the following article… Digital Pharma West – as the name implies – was all about digital media’s role in pharma. I was on one panel that specifically dealt with the question: “Is digital and multi-channel marketing now one and the same?” The definitive conclusion [...]

Special thanks to our friend Ellen Hoenig of AdvanceMarketWoRx for providing us with the following interview… For those of you like me who were unable to attend the Digital Pharma West (DP West) Conference June 27-30, 2011 (#digpharm), you missed a fascinating presentation by Jeff Bauer, Ph.D., a health futurist and medical economist, called Forecasting [...]

Today’s article is brought to you courtesy of our friends over at the HealthEd Blog. Read on for Jeff Greene’s wrap-up interview with Susan Collins, Senior Vice President of Health Education Research and Development at HealthEd, who presented at this year’s 2nd Digital Pharma West in San Francisco, CA. Scroll down for Susan’s conference highlights….. [...]

Last year’s Digital Pharma West event was a hit, becoming the FIRST industry event of its kind to come the West Coast! This year, we are pleased to announce the return of this dynamic event.The 2nd Annual Digital Pharma West conference will again take place in sunny San Francisco, CA at the Parc 55 Hotel [...]

Patient Workshop By Adam Pick For his work as a patient advocate and a high technology consultant, Adam Pick has been featured on CNN, Medical News Today, Health Readings, BusinessWeek and The Wall Street Journal. On November 3, 2005, Pick was diagnosed with severe heart valve disease. During his recovery from heart surgery, Pick experienced [...]

Since its inception, the Digital Pharma series has kept its finger on the pulse of digital innovation. Having held well-received events on both coasts and in Europe, we felt that the next step was to move the event to the virtual sphere. With this in mind, ExL proudly announces Digital Pharma Virtual – the first [...]