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Digital Pharma East Returns for the 13th Year, Sept. 17-20 – Pennsylvania Convention Center

Digital Pharma East Returns for the 13th Year, Sept. 17-20 – Pennsylvania Convention Center

Register today to join us for the 13th Digital Pharma East.

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10 Digital Marketing Tips Geared Towards the Pharmaceutical Industry

10 Digital Marketing Tips Geared Towards the Pharmaceutical Industry

In the pharmaceutical industry, digital marketing is centered around creating awareness about new drugs and new treatments as well as continuing to promote older ones which have proven to be effective. This is one field where there is continuous growth as research is always going on about new ways of curing diseases and ailments. A pharmaceutical company may wish to increase awareness in doctors as well as patients to have the maximum effect.

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The Next Big Deal for Big Pharma is Big Data

The Next Big Deal for Big Pharma is Big Data

“Big data” has been in the news a lot lately. Where does all the information that gets funneled through our social media feeds actually get stored? And who is ever going to look at this stuff anyway? Great question in light of the fact that we are living in a world moving at warp speed […]

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3 Ways Big Data Can Transform Marketing

3 Ways Big Data Can Transform Marketing

Big data has been touted as a transformative element for many businesses, and it is clear to see why. Across industries and sectors, big data has the potential to help companies drive long-term success for businesses in a far more targeted manner than ever before. Big data has an incredible impact on marketing efforts, especially […]

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Digital Marketing: The Basics

Digital Marketing: The Basics

When you first start marketing your business in order to grow, you might wonder where you should start. While many businesses go the traditional route (such as television advertisements), digital marketing allows smaller companies the chance to reach new customers. They can grow without spending a lot of time and money on traditional marketing. You […]

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Tips to Get Your Digital Marketing Started Right

Tips to Get Your Digital Marketing Started Right

While traditional marketing can be unattainable for most businesses, digital marketing has really opened up new avenues for all business owners. Now anyone can get in front of a new audience (even millions of them)! However, marketing is never easy. You want to get noticed by new customers, yet you don’t want to overdo it […]

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Mobile Friendly Digital Marketing: More Than a Software Fix

Mobile Friendly Digital Marketing: More Than a Software Fix

Web-enabled smartphones are becoming a ubiquitous commodity. When people carry such devices on their person, more likely than not, they will use them to access the Internet rather than waiting until they’re in front of a desktop computer or laptop. It’s a simple matter of convenience. This is the reason for the huge upsurge in […]

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Are Online Social Networks the New Corporate Currency?

Are Online Social Networks the New Corporate Currency?

Online social networks play important roles in how businesses establish contacts, improve processes, and maintain competitiveness. Unfortunately, they also tend to expose not only our positive professional attributes and successes, but also our scars and blemishes. This level of transparency leaves an indelible footprint in our digital ecosystem. It also imparts a feeling of continuous […]

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How CRM Can Help Life Science Companies

How CRM Can Help Life Science Companies

Keeping track of customers and sales goals is very important for companies in all industries. This can even be more important for those that are in the life science industry as companies in this field can have a significant amount of customers — especially when you factor in the different types of customers one company […]