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The ‘Beyond the Pill’ Concept is Much More than Something Nice to Have

The ‘Beyond the Pill’ Concept is Much More than Something Nice to Have

There are a number of challenges that are standing at the forefront of the pharmaceutical industry. Those challenges are plenty and well-documented. Since those challenges are large in number, there has been numerous re-evaluations of the different strategies that companies may need to implement so the company can have better success at commercializing their brand. […]

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Big Data and the Pharmaceutical Industry

Big Data and the Pharmaceutical Industry

With the emergence of the topic of “Big Data” into mainstream media, it has many wondering what industries are going to sit on the sidelines, and which industry is going to  harness the intel that can come from analyzing the terabytes of data that is being posted and logged on a daily basis and doubling […]

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Digital Pharma West Program is Finalized!

Digital Pharma West Program is Finalized!

We are proud to unleash our latest offering of the original West Coast eMarketing event.  This year we have gathered over 35 speakers to help you tackle the many issues and opportunities for digital marketing in the pharmaceutical industry.  We have taken our past attendee feedback from all of our Digital Pharma programs and included […]

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Are digital and multi-channel marketing now one and the same?

Are digital and multi-channel marketing now one and the same?

Special thanks to our friends at pharmaphorum for allowing us to publish the following article… Digital Pharma West – as the name implies – was all about digital media’s role in pharma. I was on one panel that specifically dealt with the question: “Is digital and multi-channel marketing now one and the same?” The definitive conclusion […]

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Comments Off on Announcing the 2nd Annual Digital Pharma West!

Announcing the 2nd Annual Digital Pharma West!

Announcing the 2nd Annual Digital Pharma West!

Last year’s Digital Pharma West event was a hit, becoming the FIRST industry event of its kind to come the West Coast! This year, we are pleased to announce the return of this dynamic event.The 2nd Annual Digital Pharma West conference will again take place in sunny San Francisco, CA at the Parc 55 Hotel […]

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Transforming Heart Surgery Into An Online Empowerment Engine

Transforming Heart Surgery Into An Online Empowerment Engine

Patient Workshop By Adam Pick For his work as a patient advocate and a high technology consultant, Adam Pick has been featured on CNN, Medical News Today, Health Readings, BusinessWeek and The Wall Street Journal. On November 3, 2005, Pick was diagnosed with severe heart valve disease. During his recovery from heart surgery, Pick experienced […]

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Better Meetings Through the Use of Twitter

Better Meetings Through the Use of Twitter

To most of the attendees I appeared to simply be a hard working photographer covering the conference. They were partially correct. I have been a professional photographer for the past 30 years and in meetings I was experienced at hitting the balance between being in the right spot to get the photo without creating a […]